How Akeneo Helped Sealed Air Create Air-Tight Product Experiences

As you can imagine, the company that invented Bubble Wrap prides itself on providing reliable, trustworthy customer experiences.

Sealed Air, which invented and trademarked the iconic packaging solution over 60 years ago, serves a diverse clientele, from small Etsy shop owners to major corporations like Amazon, and plays a significant role in reducing food waste through effective packaging. 

For a company with such a reputation of reliability, Sealed Air knows that there’s more to a good product experience than just providing a product.

As Andrew Coffield, Director of Product Information and Marketing Processes said, “Product experience for Sealed Air is all about building that trust and building that relationship with our customers, and a big part of that is giving them detailed and accurate product information that they can rely on.” 

Bubbling Up the Need for a Digital Transformation

Historically, Sealed Air relied on knowledgeable individuals to manage and share product information. However, as business dynamics evolved and key personnel retired or moved on, the need for a centralized repository of product information became clear. That’s when Akeneo enters the picture.

Akeneo has revolutionized how Sealed Air organizes and accesses product data by creating a single source of truth, ensuring that all product information is accurate, vetted, and easily accessible to all stakeholders. This consistency is crucial for building customer trust. 

“Having that single source of truth means that we don't have to reference a PDF document from 15 years ago, challenge what’s on our website, or compare it to a recent press release. Our customers are going to have faith that we know what we’re talking about,” says Coffield.

The integration of Akeneo has also streamlined Sealed Air’s internal operations. By centralizing product information, the company ensures that all internal teams, from customer service to sales, have access to reliable data. This not only improves efficiency but also enhances the customer experience.

With Akeneo, we can meet our customers' expectations for quick, on-demand access to information.

Andrew Coffield Andrew Coffield, Director of Product Information and Marketing Processes

Sealed Air Corporation

Pre-Packaging Product Information

One of the many nuances of product information management that often gets overlooked is product taxonomy, which is essentially how a company decides to structure, organize, and categorize a vast amount of product information in a logical, easy-to-understand way. The main goal of any taxonomy system is to present both structured and unstructured product data in a way that is quickly digestible for both internal teams and consumers.

The problem is that there are a thousand different ways to categorize and organize products, especially when you’re dealing with a thousand different products. As you can imagine, manually managing taxonomy can be inefficient and error-prone, and often reliant on the knowledge of the individual contributor working with the taxonomy system.

For Sealed Air, they turned to Akeneo’s PIM solution to automate many of the mundane tasks associated with taxonomy management, such as data entry, updates, and validation, not only saving time and resources so their team can focus on higher value tasks, but also reducing the risk of inconsistencies and errors in their product data.

We’ve solved an information architecture problem that we've struggled with since the inception of this company. Akeneo has provided a completely new way to see and interact with our data, making our complex product taxonomy manageable.

Andrew Coffield Andrew Coffield, Director of Product Information and Marketing Processes

Sealed Air Corporation

Sealed for Success

By centralizing and organizing its extensive catalog of product information and creating a more streamlined product taxonomy, Sealed Air has been able to enhance its internal efficiency and significantly improve customer satisfaction by providing a product experience their customers can trust. 

To gain more insights into Sealed Air’s journey and hear directly from Andrew Coffield himself about the impact of Akeneo PIM, you can watch the full interview below:

Watch Andrew’s full testimonial here. 

Samira McDonald, Senior Manager, Community

Akeneo