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Register NowRegister NowRegister NowLeading furniture retailer scales product information management and product data syndication processes to support cross-channel marketing and sales. HOUSTON, July 16, 2020 /PRNewswire/ — City Furniture, a South Florida based...
StrikeTru helped us derive more value out of our PIM and DAM investments by migrating product asset processes to Widen DAM, setting up a bi-direction integration between DAM and PIM, and automating asset transfers from DAM to PIM and onto other enterprise systems and shopping channels. StrikeTru also recommended and helped select a feed management tool (ProductsUp) to better optimize our product feeds to search engines and shopping channels, and also reduce the cost and complexity involved in those processes.
Legacy systems and insufficient automation are major roadblocks to a high-performing eCommerce channel, and to a successful digital transformation. Retailers can create a competitive advantage by implementing agile content management practices to centrally collect, store, and disseminate product data and assets. As COVID-19 forced City Furniture to temporarily shut retail stores, it was able to continue operating and scaling its digital channels.
Were delighted to be deepening our collaboration with City Furniture, a forward-thinking retail innovator who is ahead of the curve in adopting cutting-edge solutions to drive omnichannel success. Product experience is the lifeblood of commerce across all customer touchpoints and throughout the purchase journey. Our phase 1 project delivered game changing results and we cant wait for the City Furniture team to realize even more benefits from enhanced asset management and syndication capabilities.
StrikeTru is a digital services firm that specializes in end-to-end product data solutions for eCommerce. Solutions include product data collection, data management (PIM/MDM, DAM), and data syndication. Companies come to StrikeTru to master their data, deliver elevated digital customer experiences, and grow eCommerce sales.
For more information, visit www.striketru.com or contact [email protected]
Ranked among Furniture Today magazines Top 100 U.S. Furniture Stores, City Furniture leads the industry in its trading area by providing shoppers with an outstanding array of styles and choices at great values. Key product categories include furniture, mattresses, and home accessories. The company has 20 City Furniture stores in its network, which stretches from Miami through Orlando in southeast and central Florida, as well as to Naples and Fort Myers on the states west coast. Also, as a premier Ashley HomeStore licensee in southeast and southwest Florida, City Furniture owns and operates 13 Ashley HomeStore locations. For information visit www.cityfurniture.com
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Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM), enabling organizations to build and deliver world-class product experiences across every customer touchpoint through a comprehensive PX Strategy. By providing best-of-breed technology and expertise, Akeneos intelligent Product Cloud accelerates growth, reduces time-to-market, and gives organizations the competitive edge needed to convert browsers into buyers.
Leading global brands, manufacturers, distributors, and retailers, including Chicos, The Very Group, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneos AI-Centric Product Cloud, companies can activate product experiences in any and all channels that drive an improved customer journey from discovery to purchase, resulting in increased sales, reduced returns, faster time-to-market, and increased team productivity.
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Akeneo, a leading PIM provider, has advanced its CSR efforts, aiming for greater sustainability, diversity, and ethical practices under new CEO Romain Fouache, targeting socially conscious partners and customers for 2025.
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