Büchi sets the PIM benchmark in B2B

For 80 years, BÜCHI Labortechnik AG has been a leading global solution provider in laboratory technology for research and development, quality control, and production. BÜCHI serves a wide range of industries such as pharmaceuticals, chemicals, food & beverages, animal feed, environmental analysis, and science.

Akeneo recently visited BÜCHI in Switzerland and talked to Sanami Bruderer (Head of Marketing & Design at BÜCHI), Marco Meuri (PIM Master at BÜCHI), Marco Bamert (Andworks GmbH) & Adriano Zappacosta (Actviser GmbH) about the challenges in managing product information. Watch now to learn:

• What it takes to achieve a higher level of maturity in Product Experience Management (PXM)
• The importance of establishing a single source of truth for product information
• Tips for dealing with product data in the context of digital transformation