Interview with the Analyst: The PXM Chronicles (Q&A)

As PXM is rapidly emerging as a best practice, you have questions. Who should be involved in PXM? What business processes does it cover? Do I need specialized technology? What do I look for in a solution? How do I prepare to adopt PXM?

Type

B2B

B2B2C

B2C

Challenge

Optimized Catalog Management

Product Experience Management

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Product Experience Management is a new profession, one that unites people, processes, and technology. Its objective is to enable B2C retailers and brands and B2B manufacturers and distributors to deliver the compelling product experiences customers expect when shopping and buying.

The result? More sales, fewer returns, and more productive catalog management.

As PXM is rapidly emerging as a best practice, you have questions. Who should be involved in PXM? What business processes does it cover? Do I need specialized technology? What do I look for in a solution? How do I measure our results? How do I prepare to adopt PXM?

In this session we’ve invited IDC’s Research Director of Digital Commerce to discuss questions we have sourced from the audience.

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