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Akeneo News

Apr 13, 2020

New Podcast: Deliver a Superior Product Experience with Akeneo

P-X-M. If you’re an avid Akeneo observer, you probably see those three little letters all over our website. You may know it’s an initialism for Pr...

Keywords

Customer Experience
PXM

P-X-M. If you’re an avid Akeneo observer, you probably see those three little letters all over our website. You may know it’s an initialism for Product Experience Management — but what does it really mean?

It’s a new profession. It’s the foundation of your customer experience. It’s the subtle science of delivering product information in context, adapted and scoped by channel and locale to match the buying experience at every touchpoint. It’s the ability to provide the right data and insight for every customer, and on every channel.

It’s all of this, and much, much more. To help offer a better understanding of what PXM is and what it means for your company, Akeneo’s PXM evangelist, Virginie Blot, recently joined the Alpine Consulting Podcast Series, where she shared her experience helping hundreds of clients manage their product data, and offered tips and tricks to help you master PXM. Listen now to learn: 
  • Exactly what PXM is, and how you can use it in your business
  • PXM use cases and success stories
  • Best practices and tips for managing product information and product experience

 MASTER PRODUCT EXPERIENCE MANAGEMENT

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Dec 24, 2024 6 min to read

12 Must-Read Akeneo Bylines From 2024

Dive into Akeneo's most impactful bylines of 2024, where industry leaders share their expertise on navigating the ever-evolving retail and eCommerce...

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Dec 23, 2024 6 min to read

Unwrapping Akeneo Activation: 11 Channels to Transform Your eCommerce Strategy

On the 11th day of PXMas, we’re unwrapping the power of Akeneo Activation and showcasing how it supports 11 top eCommerce platforms, from Wayfair...

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Dec 20, 2024 6 min to read

10 Tips for Improving Product Data Accuracy

Struggling with inconsistent, outdated, or inaccurate product data? We’re taking a look at ten practical strategies to take control of your product...

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