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IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce

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Successfully execute an AI for PX strategy

Check out our recommended steps on how to execute AI with maximum results

How to successfully execute
an AI for PX strategy

We understand that getting started, especially when it comes to AI investments, isnt always easy. However weve done the work for you and have identified the major milestones your businesses needs to go through in order to truly be successful when leveraging AI for your product experiences and overall commerce strategy. Outlined below are the steps we recommend you take when getting started with your AI for PX journey.

Are You Ready for AI?

Complex algorithms require complex data; creating here’s how you can create a centralized source of product information for clean, enriched product data that acts as the foundation for your AI implementation

The first step is establishing a set structure and hierarchy you can use to categorize vast amounts of product data in a way that is quick and easy to understand.

Once you know how to organize your data, you need to centralize your hundreds of thousands of data points coming from suppliers and manufacturers in dozens of different data formats into one single source of truth.

Incomplete or inaccurate product data can cause an AI solution to produce detrimental results. Before implementing, you’ll want to ensure that every SKU has every attribute filled out correctly, from size to shape to sales price.

Only when you have the foundational data and attributes of your product catalog complete, organized, and up-to-date can you start to turn the spreadsheets and acronyms into digestible copy for the customer.

Only when you have the foundational data and attributes of your product catalog complete, organized, and up-to-date can you start to turn the spreadsheets and acronyms into digestible copy for the customer.

This source of product information cannot live in a silo. It needs to be shared with suppliers, manufacturers, and brands, not to mention internal teams like marketing, sales, and customer support and, eventually, customer-facing channels.

Though it’s all coming from the same source of record, your product information needs to be adapted per the channel you’re using; those long SEO titles you’re using on Amazon won’t look so great in your social media promotion.

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