A Product Cloud is a composable SaaS-based technology suite built for managing, orchestrating, activating, and optimizing the entire product experience across all channels. The adjustable structure of a product cloud allows a team to customize their tech stack to meet the specific needs of their organization. For example, Akeneo Product Cloud enables businesses to manage product-related information, sales, and customer interactions. A company can use Akeneo Product Cloud to manage components that make up the complete product record,  track the development of a product, study its analytics, and many more.

A Product Cloud is characterized by its faster time-to-market, real-time updates, and enhanced customer experience. A product cloud accelerates time-to-market by offering real-time access to product data and collaboration tools, enabling businesses to streamline their processes. It enables real-time updates to product information, ensuring that changes to product descriptions or pricing are displayed across all channels immediately. And it helps businesses deliver personalized product experiences when integrated with customer feedback and analytics.

A Product Cloud is made up of individual pieces of software, such as a PIM. The centralizing system manages its product data more efficiently. In a cloud-based product suite, PIM serves as the centralized hub for all product-related information, ensuring that the data is accurate and up-to-date across all touchpoints. Plus, it helps syndicate product data to various channels such as eCommerce platforms and mobile apps, guaranteeing consistent product information across all customer-facing platforms.