Reckless consumerism refers to the excessive purchasing of goods or services without considering the consequences, or the environmental and social impacts. This is exemplified when a person regularly buys the latest fashion styles, driven by a desire to keep up with trends rather than having a genuine need for new clothes. Afterward, they discard the clothing after only a few wears, leading to the accumulation of waste. It reflects the wasteful cycle of overconsumption, a result of reckless consumerism.

Excessive materialism is characterized by impulsive buying, overconsumption, and a focus on acquiring products just for the sake of having them. Consumers make spontaneous purchases without fully evaluating the item’s long-term value. It contributes to the disregard of the environmental costs (e.g. pollution, and waste) and the ethical concerns (e.g. exploitative labor practices) associated with the production and product disposal.

However, not all consumers act following reckless consumerism. Millennials and Gen Z are redefining consumption culture, being immensely concerned about purchasing behaviors, and are shifting towards conscious consumerism, the practice of being mindful when purchasing based on the impact products have on society, the environment, and ethical issues. Businesses should encourage this by offering products that are eco-friendly, durable, and designed for long-term use. As more customers choose quality, transparency, and sustainability, they push businesses to employ more sustainable practices.