Analyst Report
IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce
Download NowDiscover how to leverage AI technology to deliver comprehensive, compelling product experiences to consumers. Check out what Akeneo’s Chief Strategy & Marketing Officer has to say on the topic.
In a world where AI is all the buzz it can be hard to truly understand how utilizing artificial intelligence (AI) for product experiences (PX) and the benefits this can have for your business. AI for PX is all about harnessing some of the most innovative AI technologies out there today to create efficient, hyper personalized product experiences across an array of digital and physical touchpoints.
The potential power of this has already been touted from the mountaintops, but there are 3 worth mentioning again:
Generate product content tailored for each unique market, language, and platform, multiplying business opportunities and brand reach
Remove lengthy manual tasks and increase operational efficiency and elevate employee job satisfaction
AI can help unburden teams and make them highly efficient which helps to encourage higher customer satisfaction.
Be mindful that bad product data in = bad product data out. No matter how advanced AI and technology has become you should always start by looking at the quality of your product data first. Every product experience strategy starts with good product information and the same goes for your AI investments. Start by looking at how you can leverage AI to clean and structure your data before you invest in more advanced AI solutions.
The biggest question on most people’s minds is how to get started and what AI solutions they should use. At Akeneo we have invested in over 20+ AI applications that our customers are using today. These solutions span 3 core use cases that we have identified as critical to a business’s product experience strategy. Through our customers usage of those applications we’ve learned that there is a logical order to applying AI in order to maximize its benefits.
Leverage AI to accurately clean and enrich any product data including de-duplication, data extraction, and product categorization & classification, at scale and in a centralized way. Relieve your teams from lengthy manual data work by leveraging the power of AI.
Quickly and easily generate ready-to-edit content, including product descriptions and product page copy that aligns with your business’s tone of voice, product keywords, and character limits.
Automatically translate product content to quickly and efficiently deliver product experiences at scale and in any language with AI
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