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Build a single source of product truth

Akeneo PIM is purpose-built for ease of use while enabling complete control of product information quality. With powerful functionality that anyone can use, you won’t just manage your product information processes, you’ll optimize them, no matter the size of your catalog. Akeneo PIM’s flexibility and robust ecosystem of API-driven integrations enable your teams to deliver product experiences that drive real business impact.

Helping 900+ companies take control of their product information

Build the right foundation for your product information

Your customers need accurate product information in order to make informed purchasing decisions faster and more often. Without it, they may turn to a competitor. Akeneo PIM helps you provide the best customer experiences across all of your channels. No matter the size or complexity of your catalog, Akeneo PIM is your single source of truth. Automate redundant tasks and pinpoint missing information for a more efficient time-to-market. Share your brand values, manage variations, and comply with global standards. Your teams can focus on what they do best: enriching products for compelling customer experiences that sell more products. 

Automate and Accelerate

Speed Catalog Modeling

Industry-centric product family templates ease catalog modeling with pre-selected product attributes and properties that are most relevant to our most popular customer industries. 

Generate Content with AI

Effortlessly generate, enrich, and translate product content using the power of AI and tailored prompts derived from your own product attributes and brand voice.

Empower Teams

Guide teams through the enrichment process with defined roles, workflows, and task assignments to streamline processes and enhance collaboration while ensuring greater data consistency.

Govern Product Data

User permissions, validation workflows, completeness checks, change logs, and version rollbacks provide controls for who can access and update data.

Automate Manual Tasks

Scale efficiency by automating critical, yet repetitive tasks. Populate common attributes in bulk, transform data upon import, update category information, and more. 

Manage Regulatory Compliance

Easily localize, customize, and update product information to comply with regional regulations and industry standards, such as traceability and sustainability information.

Share Complex Data

Our powerful data model supports variants, hierarchies, localization, business logic, reference entities, and more to craft comprehensive product experiences for complex and configurable products.

Improve e-Merchandising

Fuel merchandising, category, and search pages with images, brand content, and technical information to better showcase product ranges with information that is tailored for each sales touchpoint. 

Tell Your Brand Story

Leverage brand guidelines, inspirational stories and images, certifications, and safety information to consistently promote core company values within the product experience.

Designed for Omnichannel Activation

From brick-and-mortar to eCommerce, through social selling and “phygital” experiences, Akeneo PIM will help you build the omnichannel product experiences your customer expects today and prepare you for whatever comes next. Expand into new marketplaces and easily adapt to the requirements of any touchpoint, thanks to Akeneo Activation. Premium integrations with leading eCommerce platforms, DAMs, and CRMs, supplier management tools, catalog sharing capabilities, and 250+ apps in the Akeneo App Store empower you to take your business to the next level and become truly omnichannel.

Greate PX Drives Results

Increase Data Quality

Optimize data with a dashboard to monitor quality and completeness. Leverage recommendations for actionable guidance to quickly improve quality scores by products, categories, and the complete catalog. 

Sell Faster

Automate tasks, streamline workflows, and pinpoint missing information. Create a faster enrichment process and facilitate quicker time to market.

Be Truly Omnichannel

Manage data for eCommerce sites, print catalogs, direct mail, distributors, dealers, direct sales, and more from within a single system of record and ensure accuracy and consistency.

Improve Discoverability

Akeneo’s product categories, attributes, and associations build rich product experiences that make it easier for customers to find your products within your own site search as well as via search engines.

Scale Growth

Our flexible data model, apps, and connectors grow with you as your needs evolve. Add new product lines, expand into new markets, and be confident knowing Akeneo can support hundreds of millions of SKUs.

Reduce Returns

A centralized, single source of truth ensures customers receive accurate and comprehensive information thereby reducing returns and building customer trust. 

Enhance your product story with digital assets

No product experience is complete without product assets. Access to high-quality product images, videos, user manuals, and data sheets. These digital assets are not only expected by today’s buyers, they give buyers more confidence in their purchasing decisions. Akeneo’s Asset Manager makes it easy to manage product assets side by side with product information in Akeneo PIM. Organize, enrich, link, transform, and share multimedia assets within Akeneo. Enable cross-functional teams to collaborate more efficiently with a centralized, unified view of critical product information and assets. 

Manage Media Assets in Akeneo

Save time and reduce errors by automatically linking an asset to the related product as it is imported into Akeneo Asset Manager.

Enrich Assets

Enable detailed asset descriptions with rich asset attributes. Customize asset attributes per channel and location to contextualize information for each market and improve SEO. 

Automate Transformations

Leverage asset transformations to automate the creation of different versions and sizes to align with channel requirements. 

Comprehensive Format Support

There’s no limit on the types of files that can be managed in Akeneo’s Asset Manager. Leverage photographs, videos, PDFs, firmware files, 360-degree spin files, VR, and more to showcase your products.

Validate Before Launch

Avoid the embarrassment of publishing products without a photo, or even worse the wrong photo, with completeness checks to confirm everything is ready for launch. 

Share Assets with Partners

Decrease manual tasks, make content sharing more efficient, improve version control, and deliver a complete package of product information and assets to the teams who need them.

Extend growth with Akeneo Product Cloud

Premium connectors for your eCommerce platforms
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A vast network of integrators, partners, and technology providers
Partner NetworkPartner NetworkPartner Network
Compatible extensions from the Akeneo App Store like print, ERP, MDM, PLM, and DAM
Akeneo App StoreAkeneo App StoreAkeneo App Store

Customer Stories

Aug 19, 2024 6 min to read

Bringing Color to Rainbow Shops’ Product Experience Strategy

Discover how Rainbow Shops, a leading clothing retailer, transformed its product management process with Akeneo PIM. Hear about the challenges of managing a massive product catalog across multiple channels and how the integration of Akeneo’s automation and AI tools revolutionized their operations…

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Sep 11, 2024 5 min to read

Building a Product-Centric Culture: Lessons from Peavey Industries

Peavey Industries is shifting toward a more product-focused approach, breaking down silos and fostering a collaborative environment that’s driving innovation and long-term success. But how did they overcome the challenges of securing internal buy-in, and what role did training play in making this…

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Jul 31, 2024 6 min to read

How Akeneo Helped Sealed Air Create Air-Tight Product Experiences

Discover how Sealed Air revolutionized its product information management with Akeneo. With insights from Andrew Coffield, Director of Product Information and Marketing Processes, learn how this digital transformation helped Sealed Air provide a reliable, top-tier product experience to customers,…

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Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PX journey.