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Prepare for the future of AI commerce with product experiences that you can activate anywhere

Stop dealing with data.

Manage it.

The Akeneo Product Cloud is an AI powered composable solution that helps businesses centralize, enrich, activate and optimize product information across all channels. It is the single source of truth for all your product data that is required for any business that is preparing for the future of AI commerce and hopes to drive exceptional product experiences that will help scale your business.

Centralize

Centralize: Your Single Source of Truth

Keeping all your product information in one organized, unified platform transforms the way your teams work. Leveraging Akeneo’s Product Cloud simplifies the onboarding of product and supplier data, allowing you to centralize everything in a scalable and collaborative environment. 

With seamless data integration and a centralized hub, your teams can efficiently manage, enrich, and activate product information while ensuring consistent product experiences that drive revenue faster.

Akeneo’s AI-powered Supplier Data Manager helps you to collect product data, streamline imports, and work with suppliers to fix and improve information using shared templates and flexible workflows, ensuring you’re able to easily add all your data in Akeneo PIM once reviewed and approved.

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Easily manage and optimize product information with AI, automation, and integrations to deliver impactful product experiences.

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Find and connect apps to extend and enhance the capabilities of your current investment and Akeneo Product Cloud.

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Enrich: Transform Data into Impactful Product Experiences

Go beyond basic product data to create experiences that resonate with your audience. Akeneo empowers teams with innovative tools like GenAI for contextualized content generation and automated translation, validation workflows, and advanced Asset Management to enrich product information. From adding compelling visuals and localized details to leveraging ratings, reviews, and search data, Akeneo makes it easy to turn your raw data into powerful, tailored content. 

The result? Product experiences that are optimized for traditional commerce and future-proofed for natural language AI search and discovery. Akeneo Product Cloud helps your buyers make informed purchasing decisions that build trust, loyalty, and long-term customer satisfaction.

Easily manage and optimize product information with AI, automation, and integrations to deliver impactful product experiences.

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Find and connect apps to extend and enhance the capabilities of your current investment and Akeneo Product Cloud. Access apps such as Bynder, Bee by Dataggo, and Sitation.

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Activate: Deliver Everywhere Your Business Operates

Akeneo Product Cloud helps you share product experiences across all destinations, whether it’s advertising promos, social platforms, your commerce site, or syndicating to third party retailers, marketplaces, and distribution channels. But it doesn’t stop there – Akeneo also powers your sales teams and buying partners with Shared Catalogs.

Need to switch commerce solutions or add more sales channels? No problem. Akeneo’s App Store has 200+ out-of-the-box integrations with solutions like Shopify, Salesforce, and AI platforms, ensuring your product information shows up in the right place, at the right time, and for the right audience.

Connect your enriched product data to the over 400 retailer and marketplaces to drive compelling product experiences that will keep your buyers engaged where it matters most for your business.

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Give your sales and service teams, distributors, and retailers secure access to current and customized digital product catalogs on demand.

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Find and connect to apps that extend reach and give your product data more visibility. Access apps such as Salesforce B2B, SAP Commerce, and Shopify.

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Optimize: Insights for Continuous Improvement

Success doesn’t end with activation; it’s a constant evolution. Akeneo Product Cloud helps you close the loop with powerful insights that optimize your Product Experience Strategy. With capabilities like Data Quality Insights (DQI), Business Analytics, and AI-generated recommendations seamlessly integrated with your User-Generated Content platform or Google Insights, you can measure and refine your efforts to ensure they consistently deliver. 

Easily identify areas for improvement and act on data-driven recommendations, so that your product catalog dynamically adapts while remaining true to your corporate identity, resulting in increased sales and profitability.

Drive omnichannel growth with the tools you need to track key metric such as sales, page views, and conversion rates to optimize your product enrichment.

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Find and connect apps to extend and enhance the capabilities of your current investment and Akeneo Product Cloud.

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How our customers solved their challenges

B2C
Brand

Key Challenges

  • Managing product and sustainability information in Excel and Google Sheets was inefficient and prone to errors.
  • Communicating each garment’s environmental footprint, cost structure, and supply chain details required a reliable, scalable system.
  • Asket’s permanent collection approach needed support for a lifecycle-driven, sustainable model.

Asket utilized Akeneo PIM to transition from cumbersome spreadsheets to streamlined product data management, enabling them to set an example for transparency in the fashion industry.

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Retailer

Key Challenges

  • Managing 66,000 SKUs with a homegrown PIM was error-prone and cumbersome
  • Ensuring reliable product information across eCommerce, recommendation engines, and social platforms was nearly impossible.
  • The merchandising team faced time-consuming tasks like product categorization and pricing adjustments, hindering agility and efficiency.

Rainbow Shops utilized Akeneo PIM to automate internal workflows, enrich data across multiple channels, and enable scalability to handle a vast volume of data, especially during peak sales periods.

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Retailer

Key Challenges

  • With over 1 million products, managing product data and product-related functions under a single department became too complex
  • Utilizing a home-grown solution to manage product information, Smallable lacked a centralized, standardized system for storing, updating, and disseminating product data to both internal and external teams
  • Their existing monolithic infrastructure struggled to meet the demands of content translation and localization, hindering their global ambitions.

Smallable utilized Akeneo PIM to expand their product offering without having to expand their team size, enabling better team efficiency and enhanced global reach while reducing time-to-market to just two days.

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Manufacturer

Key Challenges

  • Customers were limited to physical catalogs, restricting research capabilities and causing poor customer experiences
  • Insufficient or incorrect pre-purchase product information led to redundant customer queries
  • Product information was scattered across multiple systems and spreadsheets, creating team silos.

Assa Abloy utilized Akeneo PIM and Akeneo Shared Catalogs to streamline data updating processes from 2 weeks to just 2 hours, decrease support call volume by 20%, and increasing online page views by 27%.

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Distributor

Key Challenges

  • Disparate and inaccurate product data across channels and distributors required extensive manual oversight, leading to errors.
  • Managing multiple language variations while ensuring compliance with strict medical regulations was challenging.
  • The process of generating sales catalogs was highly time-consuming, taking nearly one year to complete.

AMG Medical utilized Akeneo PIM to cut catalog creation time by 75%, simplify adherence to medical regulations, and significantly reduce the number of customer complaints, particularly from platforms like Amazon.

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Wholesaler

Key Challenges

  • Siloed operations across 13 trading entities and multiple ERP systems made it impossible to offer a unified product experience
  • Poor organization, inadequate search functionality, and lack of detailed information led to high return rates and poor penetration in digital channels
  • For highly regulated customers, the absence of accurate ingredient, allergen, and nutritional data presented significant legal and operational risks

Kitwave utilized Akeneo PIM to create a centralized source of truth, enabling seamless cross-sell opportunities, reduced return rates from 10% to 1.6%, and a significant boost in online sales and customer satisfaction.

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Let’s talk about those benefits

60% increase in conversion rate and AOV

Give consumers a compelling product experience to improve sales and conversions.

Improve time to market

Reduce the time products lie in wait by up to 70%.

Reduce return rates by 10%

Accurate and comprehensive data reduces the likelihood of returns.

Improve productivity by 50%

Get more products live faster with fewer resources and improve overall productivity.

Easily expand to new market

Tap into new markets with localized and contextualized product experiences.

Explore our use case library

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The Product Cloud at a glance

Click on the products to learn more

Centralize

Enrich

Activate

Optimize

Get ready for AI Commerce

Akeneo Product Cloud is a SaaS solution that helps commerce leaders manage, activate, and optimize product information across all channels, creating seamless omnichannel experiences and eliminating inefficiencies from disconnected tools and processes.