Akeneo’s Spring Release is Here: What You Need to Know

Surfacing review data inside Akeneo is game-changing for Leatherman Tools Group. PX Insights eliminates data and team silos, allowing us to focus on refining content based on market insights, instead of just ‘inside out’ product positioning. We now have a dynamic, customer-informed product record that is future-proofed.

Carl Ogden Software Development Manager

Leatherman Tools Group

2. Enrich Product Records with Specific Gen-AI Prompting

Building on our industry-leading GenAI capabilities from last year, Akeneo now supports custom AI prompts that improve translation accuracy and content specificity. This means users can guide AI-generated content by defining how different attributes should be handled, ensuring translations and descriptions remain accurate, on-brand, and contextually relevant.

Key Benefits:

• Deliver more accurate, localized content: Ensure translations are contextually relevant and resonate with customers across all markets.
• Control style, tone, and consistency: Maintain a distinct brand voice at the product family level.
• Scale content generation: Leverage automated rules and bulk actions to generate product content efficiently.

Learn more about custom GenAI prompting

3. Centralize Regulatory Information & Enhance Data Governance

Regulatory compliance is a growing challenge for all businesses, with 99% of B2B companies citing difficulties in keeping up with evolving standards. This is where Akeneo’s dynamic attribute dependencies come into play by simplifying compliance and applying conditional logic to product records, ensuring all required data is correctly structured and aligned with legal requirements.

Key Benefits:

• Automate data validation: Minimize manual errors and enhance data accuracy through automated compliance checks.
• Simplify complex product management: Use logical attribute dependencies to streamline data governance and scalability.
• Reduce risk: Ensure product data meets industry regulations like ETIM and Digital Product Passports to avoid compliance issues.

Learn more about dynamic attribute dependencies.

4. Speed product asset preparation and delivery

Preparing product assets for sales channels is often a time-consuming, manual process. Akeneo streamlines this process by introducing intelligence-backed image editing to automate formatting of assets to meet channel requirements. Then, once assets are formatted for channels they can now be served directly to the end customer via Akeneo’s new Content Delivery Network (CDN). 

Key Benefits:

• Automate image formatting: Use AI to meet channel-specific requirements effortlessly, reducing manual adjustments.
• Improve website speed and reliability: Optimize image load times for a seamless customer experience.
• Deliver product assets faster: Distribute assets directly from Akeneo Product Cloud, eliminating manual uploads and reducing errors.

Learn more about Asset Manager.

5. Activate product data everywhere your customers are

Expanding to new sales channels has never been easier. Akeneo’s Activation enhancements streamline product listing processes, with support for top marketplaces like eBay, Walmart, Home Depot, and Best Buy—plus a new Google Shopping connector for real-time updates and increased data accuracy.

Brands can now onboard and activate product catalogs 90% faster, thanks to an improved catalog mapping system that reduces the time required to configure product attributes across multiple channels from 40 hours to just 4-5 hours.

Key Benefits:

• Eliminate repetitive mapping: Sync product data across all channels using a master catalog, reducing manual effort.
• Reduce costs: Leverage self-serve tools to activate new channels efficiently and affordably.
• Enhance product visibility and traffic: Ensure optimized, enriched product content for better discoverability on Google Shopping.
• Streamline order processing: Integrate marketplace order data directly into Akeneo Activation to improve workflow efficiency.
• Expand effortlessly: Access over 500 sales channels to scale operations seamlessly.

Learn more about Akeneo Activation.

What’s Next?

Akeneo’s 2025 Spring Release is all about making your product information work harder for you. By integrating customer insights, harnessing AI for enriched content, simplifying compliance, and accelerating syndication efforts across top marketplaces, we’re giving brands the tools they need to create truly engaging and effective product experiences. Whether you're looking to break down data silos, enhance merchandising strategies, or streamline asset management, these new capabilities are designed to help you stay ahead in an increasingly competitive market.

At Akeneo, we believe that great product experiences start with great product information, and this release is a true statement of our commitment to making that process seamless, scalable, and smarter than ever. The future of product information management is here, and we can’t wait to see how you leverage these innovations to transform your business.

Don’t wait - start exploring the new features and take your product experiences to the next level today!

Spring Release 2025 is Here.

Enrich and activate product records with real customer feedback along the entire customer journey and optimize product performance with our latest features.

Learn moreLearn moreLearn more

Casey Paxton, Content Marketing Manager

Akeneo