Unwrapping Akeneo Activation: 11 Channels to Transform Your eCommerce Strategy

On the 11th day of PXMas, Akeneo brings to you… 11 powerful channels to activate your product experiences! 

As we near the end of our 12 Days of PXMas campaign, we're spotlighting the incredible potential of Akeneo Activation to help you connect your enriched product data to the world’s leading eCommerce platforms. Whether you’re selling chic boots on Zappos, high-end handbags on Nordstrom, or industrial tools on Grainger, the right product information can make all the difference.

Akeneo Activation empowers brands to scale their product experiences seamlessly, meeting the unique requirements of each channel and delivering the accurate, complete information customers expect. In today’s competitive market, driving conversions and building loyalty starts with optimized, engaging product content - and we’re here to help you make it happen.

From luxury retailers to global marketplaces, here are 11 standout eCommerce channels Akeneo Activation supports and how it can help you shine this holiday season and beyond.

11 Activation Channels

1. Amazon

Amazon dominates the eCommerce world, attracting millions of shoppers daily, and hosting an incredibly diverse audience. It has positioned itself as the leader of online shopping for over a decade now, with millions of customers turning to the platform every day for everything from household staples to luxury goods. Its audience is as diverse as its product offerings, including budget-conscious buyers, tech-savvy professionals, and premium shoppers seeking high-quality products. With 74% of shoppers using the platform to discover new brands and 7,400 products sold every minute in the US, it’s clear why brands need to optimize their presence on Amazon. 

Selling on Amazon opens the door to this massive audience, but brands need to choose the right approach: Amazon Vendor Central (1P) or Amazon Seller Central (3P). Vendors sell wholesale to Amazon, benefiting from its reputation and logistics but giving up control over pricing and margins. Sellers sell directly to customers, maintaining greater control over pricing and branding but with more operational responsibilities. A hybrid model, combining Vendor and Seller approaches, can help brands strike a balance, leveraging the scale of Vendor Central for high-volume products while using Seller Central to manage niche or long-tail items. Regardless of the approach, optimizing your product listings is essential to standing out in Amazon’s crowded marketplace. This is where Akeneo comes in. 

With Akeneo PIM and Activation for Amazon, brands can easily manage and optimize their Amazon presence. Akeneo ensures your product data is accurate and compelling, helping you stand out in the marketplace. Whether you’re engaging Amazon as a Vendor, a Seller, or both, Akeneo empowers you to deliver superior product experiences to meet the expectations of Amazon’s vast and varied customer base. 

Learn more 

2. Walmart Marketplace

Walmart Marketplace is a thriving eCommerce platform that allows third-party sellers to list their products alongside Walmart’s own offerings on Walmart.com. With 120 million monthly visitors, the platform caters to a vast and diverse audience. Walmart’s shoppers range from budget-conscious families looking for everyday essentials to value-focused consumers seeking quality products across multiple categories like groceries, home goods, and electronics. Known for its trusted reputation and competitive pricing, Walmart’s customer base is loyal and expansive, making it a critical channel for brands aiming to grow their presence. 

However, selling on Walmart Marketplace has been a daunting task. Vendors and sellers faced time-consuming processes, often relying on spreadsheets and multiple data sources to meet Walmart’s strict product requirements. These manual workflows led to delays, errors, and incomplete product records, negatively impacting performance on the platform. 

Akeneo simplifies this complexity with its seamless integration with Walmart Marketplace. Using Akeneo Activation, brands can quickly set up the channel, map product attributes to Walmart’s requirements, and automatically syndicate enriched product information and digital assets directly from Akeneo PIM. This ensures accurate, compliant product listings, reduces time-to-market, and improves performance on the platform. 

With Akeneo’s direct API integration, brands no longer need to waste time on managing data manually. Instead, they can focus on reaching Walmart’s audience with optimized product experiences, driving sales and growth. 

Learn more

3. eBay Marketplace

eBay Marketplace is a global eCommerce leader that connects millions of buyers and sellers across 190 markets. Known for its wide variety of product categories, eBay caters to diverse audiences, from bargain hunters seeking deals to niche collectors and professional shoppers looking for premium items. Sellers range from small entrepreneurs to major brands, all leveraging eBay’s robust platform to reach a vast and engaged global customer base. Buyers are drawn to eBay for its competitive pricing, expansive selection, and secure purchasing environment, making it a key marketplace for businesses looking to scale their operations. 

However, establishing a presence on eBay Marketplace has been a challenge. Sellers faced tedious manual processes - managing spreadsheets, inputting hundreds of product attributes, and consolidating data from various sources. These inefficiencies delayed time-to-market, introduced errors, and hindered performance on a competitive platform. 

With Akeneo’s integration for eBay Marketplace, brands and distributors can now overcome these obstacles. Akeneo Activation streamlines the entire process, enabling businesses to automatically map eBay’s product requirements, transform enriched data from Akeneo PIM, and syndicate accurate, compliant product listings directly to eBay. This seamless workflow eliminates the need for manual tasks, ensuring faster time-to-market and error-free listings that meet eBay’s standards. By leveraging Akeneo Activation, businesses can optimize their presence on eBay Marketplace, connecting with a global audience and driving growth like never before. 

Learn more

4. Wayfair

Wayfair is a leading online retailer for home goods, offering a range of furniture, décor, and appliances tailored to diverse styles and budgets. Known for its user-friendly platform and seamless delivery, Wayfair caters to everyone, from young professionals furnishing their first homes to families and design enthusiasts seeking stylish solutions. Its ability to provide a personalized shopping experience depends heavily on managing extensive product data efficiently. 

Akeneo Activation ensures enriched product data from Akeneo PIM aligns perfectly with Wayfair's specifications. By connecting directly to Wayfair, you can upload accurate, detailed product descriptions, images, and dimensions optimized for the platform’s search and filtering features, leading to better product discoverability and higher conversion rates.

Learn more

5. Zappos

Zappos is a leading online retailer known for its extensive range of shoes, clothing, and accessories, together with its dedication to exceptional customer service. Whether you’re searching for the latest fashion trends, athletic gear, or everyday essentials, Zappos offers something for everyone. 

Akeneo Activation helps you meet Zappos' specific content requirements, such as detailed material descriptions, fit and sizing guides, and high-quality images. By seamlessly connecting your product data, you can provide the compelling, complete information that Zappos shoppers expect, ensuring a seamless and satisfying customer experience.

Learn more

6. Grainger

Grainger is a trusted leader in the industrial supply industry, offering a catalog of products to support businesses of all sizes. From safety equipment to tools and facility maintenance supplies, Grainger serves a wide range of industries with reliable, high-quality solutions.

Akeneo Activation enables brands to deliver complete, accurate, and compliant product data tailored to Grainger’s channel requirements. With streamlined updates and enriched content, your products will stand out and provide the essential technical details needed to drive B2B purchasing decisions.

Learn more