Akeneo Earns Top Marks in 2025 Analyst Reports from IDC and ISG

3.  ISG PXM for Retail Buyers Guide Results

Retail is changing fast—and product information is at the heart of the transformation. The ISG PXM for Retail Buyers Guide zooms in on the unique challenges retailers face when trying to deliver consistent, enriched product experiences across a growing number of touchpoints.

With eCommerce, marketplaces, in-store experiences, mobile apps, and social commerce all vying for attention, retailers can’t afford to rely on outdated, fragmented systems. This report makes a strong case for why modern retailers need a PXM solution that unifies product data, enhances storytelling, and scales with speed.

In short: Retail success today depends on experience. And experience starts with great product information.

Why Akeneo Was Recognized as a Top Performer:

Akeneo was recognized as a top performer in key areas that matter most for retailers; “Manageability”, “Capability”, and “Product Experience”. Our platform was again classified as “Exemplary” in both Product and Customer Experience, affirming our leadership in helping retailers create and manage product content that actually connects with customers.

Key Highlights

• Retail-ready manageability: Akeneo offers user-friendly workflows and governance tools that help merchandising, marketing, and ecommerce teams collaborate efficiently without needing to call IT every five minutes.
  
• Seamless data flow across channels: Our platform ensures that product information is not only consistent, but contextually relevant—whether it’s being displayed on a website, in a mobile app, or on a digital shelf.
  
• Experience-led innovation: With built-in AI features and a strong focus on product storytelling, Akeneo helps retailers move beyond basic attributes and craft immersive, engaging product narratives.
  

Key Takeaways

1. Spreadsheets can’t scale. Centralized PXM is a must: If you’re still managing product data in Excel or bouncing between disconnected tools, you're holding your customer experience back. Unified platforms like Akeneo empower retail teams to work smarter, faster, and more collaboratively.
2. GenAI and XR are redefining product storytelling: With GenAI, retailers can now generate compelling, on-brand product descriptions in seconds. Combine that with emerging technologies like Extended Reality (XR), and the ability to tell rich, immersive product stories across digital and physical environments becomes a major differentiator.
3. Manageability drives real results: It’s not just about having a powerful platform—it’s about having one that’s easy to manage, scale, and adapt to your business. Akeneo strikes that balance, making it easier for retail teams to take control of the product experience without compromising agility or governance.

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4. ISG PIM Platform Buyers Guide Results

The ISG PIM Platform Buyers Guide takes a step back to look at the bigger picture - how PIM platforms are evolving across industries, and why they’re no longer just back-end data tools. What emerges is a clear message: Product Information Management is moving from support role to center stage, playing a foundational part in driving customer experience, digital transformation, and business growth.

This guide explores how PIM is shifting from being a system of record to a system of engagement; one that empowers teams across the organization, leverages automation and AI, and enables businesses to scale product content creation and management in increasingly complex ecosystems.

Why Akeneo Was Named A Top Performer:

In this broader context, Akeneo was once again named a top performer, proving that our platform delivers not only for retailers, but for a wide range of industries, from manufacturing and consumer goods to distribution and B2B services.

Akeneo earned leading scores in both “Manageability” and “Product Experience”, two of the most critical capabilities for any modern PIM platform. Our adaptability and ease of use across various industries stood out, along with our commitment to cross-functional collaboration and scalable workflows.

Here’s what makes Akeneo shine in this category:

• Industry-agnostic flexibility: Whether you're selling fashion, furniture, industrial parts, or anything in between, Akeneo adapts to your business model and product complexity—with flexible data structures and a modular architecture.
  
• Collaborative lifecycle management: Akeneo’s workflows are built for real-world teams. From product managers and marketers to compliance and ecommerce teams, everyone can work in sync to bring high-quality, enriched product data to life.
• Usability that scales: The platform combines powerful features with an intuitive interface, so users across the organization—from tech-savvy admins to creative content teams—can contribute meaningfully without a steep learning curve.

3 Key Takeaways:

1. PIM platforms must scale with complex ecosystems: The days of using basic tools to manage flat product catalogs are long gone. Today’s businesses need PIM platforms that can scale to handle thousands (or millions) of SKUs, multiple languages, varying regional requirements, and an ever-growing number of sales channels. Akeneo is built to grow with you, no matter how complex your ecosystem becomes.
   
2. Automation and genAI are no longer optional: To keep up with speed, scale, and quality demands, PIM platforms must embrace automation. Akeneo incorporates GenAI for enrichment and workflow automation, helping businesses produce more content, faster—without sacrificing accuracy or consistency.
3. Empower operational teams without the complexity of MDM: While some organizations may consider Master Data Management (MDM) solutions, these often come with complexity and overhead that slows teams down. Akeneo offers a purpose-built, user-friendly alternative that empowers business users to manage product information effectively—without relying on IT or managing a heavy enterprise system.

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5. ISG PIM for Manufacturing Buyers Guide Results

Manufacturing has always been a world of precision, scale, and complexity, and in the digital age, product information is just as mission-critical as the products themselves. The ISG PIM for Manufacturing Buyers Guide dives into how manufacturers can no longer afford to treat product data as an afterthought. Instead, it must be treated as a core business asset—one that drives operational efficiency, compliance, digital transformation, and customer satisfaction.

This report explores the distinctive pressures manufacturers face: global supply chains, strict regulatory environments, multiple product variants, and the increasing demand for rich, accurate product content across both digital and physical channels.

Why Akeneo Was Recognized As a Top-Tier PIM Solution:

In this high-stakes environment, Akeneo is recognized as a top-tier PIM solution, helping manufacturers tame complexity and thrive in an increasingly interconnected and data-driven world.

Akeneo earned top 3 rankings in “Capability”, “Manageability”, and “Usability”, positioning it as a powerful solution for manufacturers seeking to future-proof their operations.

Here’s how Akeneo delivers:

• Streamlined product information flows: Akeneo helps centralize and structure complex product data—whether it’s technical specifications, multilingual documentation, or compliance attributes—so it flows efficiently from R&D to the digital shelf.
  
• Digital & physical channel readiness: Whether you're sending product information to distributors, ecommerce platforms, printed catalogs, or internal sales tools, Akeneo ensures consistency across every touchpoint.
  
• GenAI-ready for speed and scale: As manufacturers increasingly turn to automation to scale product data across regions, Akeneo’s built-in GenAI tools enable fast, accurate content generation and enrichment tailored to each market or channel.
  
• Seamless system integration: From ERPs and PLMs to ecommerce platforms and regulatory databases, Akeneo connects with the broader technology ecosystem manufacturers rely on to run efficiently.
  

3 Key Takeaways

1. PIM is foundational for manufacturers going digital: Manufacturing firms are increasingly expected to deliver not just great products, but great product experiences. PIM platforms like Akeneo enable manufacturers to bring that digital layer to life—ensuring product data is accessible, accurate, and ready to power every customer interaction.
   
2. Agentic AI and automation are game-changers: Managing a vast product catalog with multiple configurations, regions, and compliance requirements is no easy task. Akeneo helps manufacturers apply AI-powered automation to handle repetitive tasks like categorization, enrichment, and localization, freeing up teams to focus on higher-value initiatives.
   
3. Scalable, integrated systems are critical for future-proof operations: In today’s volatile environment, agility is everything. Akeneo’s flexible and composable platform architecture allows manufacturers to adapt quickly—whether it’s entering a new market, complying with new regulations, or launching a new product line—without overhauling their entire tech stack.

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Wrapping It Up

Across five different analyst reports and a wide range of use cases, from the fast-paced world of retail to the complex demands of manufacturing, Akeneo has been consistently recognized as a leader. This recognition reflects not only the strength of our platform, but the impact it has on real businesses navigating real challenges.

Whether it's harnessing the power of AI to streamline content creation, enabling collaborative workflows across global teams, or syndicating enriched product data to over 400 channels and marketplaces, Akeneo is helping brands take control of their product information and turn it into a strategic growth driver.

Our vision is clear: product information shouldn’t be a burden. It should be your competitive advantage. And we’re committed to giving businesses the tools they need to create product experiences that are accurate, consistent, and engaging across every channel, market, and touchpoint.

We're incredibly proud to see that vision validated in these reports—but we’re even more excited about what’s next. With our customers as co-innovators, we’ll continue building the future of product experiences, together.

Curious how Akeneo can help your business thrive in 2025 and beyond? Let’s talk.

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Casey Paxton, Content Marketing Manager

Akeneo