The Season of Saving: Strategies to Win Price-Conscious Shoppers

With the holiday season just around the corner, shoppers are looking for ways to make their money stretch further than ever before. According to a recent survey we conducted on holiday shopping behavior, 80% of consumers indicated they plan to spend the same or less than they did last year.

But price-conscious doesn’t necessarily mean unwilling to spend. Shoppers are still looking for gifts that are meaningful, high quality, and offer real value. By catering to this mindset and offering products and experiences that empower consumers to make confident, data-driven purchasing decisions, you can cut through the holiday noise and win over the value-seekers without sacrificing your bottom line.

4 Ways to Capture the Attention of the Budget-Savvy Shopper

1. Product bundles

One of the most effective ways to appeal to price-conscious shoppers is by offering bundles of items frequently purchased together at a slightly discounted price, tapping into the desire for a good deal without sacrificing quality. If a shopper adds a bottle of your vanilla-scented shampoo to their basket, you can offer them the conditioner of the same scent for 20% off. The consumer gets a deal on a product they’d be interested in trying, or may have needed to purchase eventually, and your haircare brand gets an extra sale.

Product bundles can also help reduce decision fatigue, which can be overwhelming during the holiday rush. By offering pre-selected groupings of items, you can simplify the shopping experience for customers and guide them toward making quicker, more confident purchasing decisions.

Accurate product data is the key to creating bundles that truly resonate with customers. When your product information is detailed, up-to-date, and well-organized, you can identify which items are frequently bought together, their complementary features, and even customer preferences based on past purchases, allowing you to craft bundles that feel relevant and increasing the likelihood of customers taking advantage of the deal.

2. Personalized discounts

Personalization has become a cornerstone of modern retail strategies, and it’s particularly impactful when it comes to offering discounts. By leveraging browsing and shopping behavior data, you can create personalized offers that feel custom-tailored to each shopper’s needs.

If a customer has been browsing your site for winter boots but hasn’t made a purchase, offering a targeted discount on the boots they’ve shown interest in can be the nudge they need to complete their purchase. Or if a shopper has previously purchased a product from a particular category—say, outdoor gear—rewarding their loyalty with a discount code for tents and sleeping bags could hit the mark.

Product and customer data play a pivotal role in the creation of personalized discounts because they allow retailers to move beyond one-size-fits-all promotions and instead deliver targeted, meaningful offers. By leveraging data, retailers can gain insights into individual customer behavior—such as preferred shopping times, product affinities, and buying frequency. This enables them to predict what types of discounts will most effectively drive conversions, maximizing the impact of promotions.

When data is used effectively, personalized discounts feel less like marketing tactics and more like thoughtful gestures that reflect an understanding of the customer’s needs. Instead of overwhelming customers with irrelevant offers, brands and retailers can present tailored discounts at moments when they are most likely to act, such as after a browsing session or just before a purchasing decision.