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Jan 27, 2025

The Proactive Approach to Regulations Compliance

Staying ahead of sustainability regulations may seem like a daunting task, but it can be a golden opportunity for businesses to lead in transparency, accountability, and innovation. Discover the actionable steps you can take for proactive compliance, including how to leverage the right data and tech to meet evolving standards.

Keywords

Artificial intelligence (AI)
eCommerce
PIM
Regulation Compliance
Sustainability

Think about the last time you prepared for something big - maybe training for a marathon or planning a family vacation. You knew that the better prepared you were, the smoother things would go. You checked the weather, mapped out your route, packed what you’d need, and even accounted for traffic or missed turns when calculating your schedule. 

Now, imagine you skipped all that prep and tried to wing it instead. Not so smooth, right?

The same goes for businesses facing the wave of sustainability regulations. With new rules emerging around the globe, proactive preparation is key to avoiding last-minute scrambles or costly mistakes. But for businesses, staying ahead of this wave is a complex challenge. Predicting when and where new regulations will emerge, as well as understanding who will be affected, is no easy task.

ESG-related regulations have skyrocketed by 155% over the last decade, and show no signs of slowing down. By planning ahead and getting their sustainability house in order, businesses can stay ahead of the game, avoid the pitfalls, and turn compliance into a competitive edge.

Why are sustainable regulations important?

The unfortunate truth is that, for decades, companies have operated without significant accountability for their environmental impact. Greenwashing, making misleading claims about sustainability, has been rampant, and in fact, a 2022 survey of CEOs and C-suite leaders revealed that 58% admitted their companies were guilty of greenwashing.

Why is this the case? Historically speaking, there has been a lack of enforcement; in the United States, the Federal Trade Commission has taken on fewer than 100 cases of greenwashing over the past thirty years. 

Beyond misleading claims, the environmental cost of unchecked business practices is staggering, with the global fashion industry alone accounting for 10% of all carbon emissions in the world, and product shipping and returns take credit for over a third (37%) of total greenhouse gas emissions.

It’s becoming clear to us all that our current methods of production, distribution, and consumption are unsustainable, and the tides are turning; a combination of consumer pressure and upcoming regulations is setting a new standard for corporate accountability.

Examples of Upcoming or Existing Regulations

The wave of sustainability regulations is global, multifaceted, and everchanging, but we do have some insight on a few key regulations that have already been implemented or are expected to come to fruition in the coming years.

1. Corporate Sustainability Reporting Directive (CSRD)

As part of the European Green Deal, the Corporate Sustainability Reporting Directive (CSRD) is a European Union initiative aimed at enhancing transparency and accountability in corporate sustainability practices. This piece of legislation significantly expands the scope of the existing Non-Financial Reporting Directive (NFRD), requiring companies to disclose detailed information about their environmental, social, and governance performance. 

The CSRD introduces more rigorous reporting standards aligned with the European Sustainability Reporting Standards (ESRS) and ensures these disclosures are independently audited to enhance credibility. The goal is to provide investors, consumers, and other stakeholders with consistent, reliable information required to properly assess a company’s sustainability efforts and impact.

The directive will affect a wide range of industries, particularly large companies in the EU that meet at least two of the following criteria: over 250 employees, a net turnover exceeding €40 million, or total assets above €20 million. Small and medium-sized enterprises listed on EU-regulated markets will also be required to report, though they will benefit from simplified standards. 

Non-EU companies with significant operations in the EU (net turnover of more than €150 million in the region) will also fall under its scope. The CSRD will be implemented in phases, with the first group of large companies expected to report on the 2024 financial year by 2025. SMEs and non-EU companies will have later deadlines, providing a transitional period to adapt to the new requirements.

2. Digital Product Passports

Digital Product Passports (DPP) were unveiled in the same act as the CSRD, and requires businesses to provide a digital record of product data, supply chain information, and purchase or repair history to all members of the value chain, from manufacturers to suppliers to consumers.

The DPP legislation aims to create a standardized framework for tracking and sharing essential product information throughout its entire lifecycle, ensuring that products are designed, manufactured, used, and disposed of in an environmentally responsible manner while empowering consumers and businesses alike to make informed decisions.

DPPs will need to provide digital, accessible information about a product's components, materials, environmental impact, reparability, and recyclability via QR codes or other digital methods, creating transparency for stakeholders across the supply chain, from manufacturers to end-users and recyclers. Key industries impacted by the initial launch of this legislation include electronics, batteries, textiles, and construction materials, with plans to expand to other sectors over time.

The proposed timeline indicates that pilot projects and implementation frameworks are being developed now, with legislation rolling out in stages, with certain industries having to be compliant by 2026. 

3. The Sustainable Finance Disclosure Regulation (SFDR) 

The Sustainable Finance Disclosure Regulation (SFDR) is another EU regulation designed to improve transparency, this time with a focus on the financial sector. Also part of the European Green Deal, the SFDR aims to combat greenwashing while guiding investors toward more sustainable options. The SFDR requires financial market participants and financial advisors to disclose detailed information about how they incorporate environmental, social, and governance factors into their investment decisions and advice.

The regulation applies to a wide range of entities, including asset managers, insurers, pension funds, and investment advisors operating in the EU, and introduces a classification system for financial products. Firms must disclose sustainability risks at the entity and product levels, provide periodic updates, and report on the principal adverse impacts (PAI) of their investments on ESG factors.

The SFDR has been implemented in phases. Initial disclosure requirements began in March 2021, followed by enhanced obligations, such as reporting detailed PAIs and taxonomy-aligned investments, from 2022 onwards. This regulation helps create a consistent framework for ESG reporting, enabling investors to assess the true sustainability of financial products and aligning capital flows with the EU’s sustainability goals.

Avoid Greenwashing: How to Build Sustainable Strategies

4. The EU Taxonomy

The EU Taxonomy is a classification system established to define what constitutes environmentally sustainable economic activities. It’s a cornerstone of the EU’s sustainability initiatives, like CSRD and SFDR that we mentioned earlier, and is designed to provide a clear and science-based framework for identifying activities that contribute to the EU’s environmental objectives, including climate change mitigation and adaptation, sustainable use of water and marine resources, transition to a circular economy, pollution prevention, and biodiversity protection.

The taxonomy sets technical screening criteria to determine whether an economic activity significantly contributes to these objectives while ensuring it does no significant harm to others, and is in the process of being implemented in phases. The criteria for climate change mitigation and adaptation were adopted first, with reporting requirements beginning in 2022. Criteria for the remaining objectives are being finalized, with full implementation expected by the end of 2025.

5. The German Supply Chain Due Diligence Act (the LkSG)

The German Supply Chain Due Diligence Act (better known as LkSG in Germany) is a law designed to ensure companies operate responsibly within their supply chains, focusing on human rights and environmental protection. Implemented in 2023, the act mandates that companies identify, prevent, and address risks related to human rights violations and environmental harm across their direct and indirect supply chains and establish robust risk management systems to identify issues such as child labor, forced labor, workplace safety violations, discrimination, and environmental degradation. These companies are also required to conduct regular risk analyses, implement preventive measures through supplier contracts and training, take corrective actions when violations occur, and provide annual compliance reports.

Initially, the law applied to companies with 3,000 or more employees in Germany, but in 2024, it expanded to include those with 1,000 or more employees. Foreign companies with significant operations in Germany are also subject to the LkSG, and non-compliance can lead to fines of up to €8 million or 2% of a company’s global revenue, exclusion from public contracts, and reputational damage.

How to Proactively Prepare for Regulations Compliance 

When it comes to navigating sustainability regulations, data is your most powerful ally. Without accurate, comprehensive data, it’s impossible to align with regulations or build trust with stakeholders.

Don’t believe me? Let’s take a look at how businesses can use data to proactively prepare for compliance and turn regulatory challenges into opportunities.

1. Collect and analyze data

The first step in preparing for compliance is gathering reliable data from across your operations, including information on your supply chain, manufacturing processes, product lifecycle, and distribution networks.

Why is this important? Regulations like the CSRD and DPP require businesses to provide detailed disclosures about their social and environmental impact; having this data on hand ensures you can comply without delays or inaccuracies.

Tracking metrics such as carbon emissions, use of recycled materials, or ethical sourcing practices gives you the right foundation to evaluate your sustainability performance and address any gaps before any penalties kick in, empowering you to build credibility with regulators and consumers by backing your claims with hard evidence.

2. Manage and enrich data

Collecting raw data is only the first step - it then needs to be organized, enriched, and optimized in order to be truly actionable and impactful. A Product Information Management (PIM) system is a vital tool for achieving this, centralizing all your product data into a single source of truth, ensuring it is accurate, consistent, and accessible. When it comes to sustainability compliance, businesses can utilize PIM systems to:

  • Track sustainability attributes like recycled content, certifications, and carbon footprints
  • Maintain up-to-date records that align with evolving regulations
  • Easily share product data with stakeholders and auditors in the required formats

3. Onboard supplier data

A significant portion of sustainability regulations focuses on supply chain transparency. Gathering data directly from your suppliers is crucial for compliance, but it can be challenging without the right tools. Supplier data onboarding platforms simplify this process by automating the collection of sustainability-related information, ensuring that data is accurate, consistent, complete, and compelling.

This level of visibility helps businesses comply with regulations that mandate companies to monitor and address risks in their supply chains, and allows them to identify and collaborate with suppliers that align with sustainability goals, strengthening relationships while ensuring compliance.

4. Leverage AI technology

Artificial intelligence is a game-changer when it comes to managing and leveraging sustainability data as AI-powered tools can enhance your compliance efforts in several ways:

  • Data cleansing: AI solutions can automate the identification of errors, inconsistencies, or duplicate entries, ensuring your sustainability data is trustworthy and clean
  • Data enrichment: AI solutions can help to identify and add verified sustainability details to product descriptions or product detail pages, making them both compelling and regulation-compliant
  • Data analysis: AI solutions can sift through vast datasets to uncover inefficiencies in record time, helping organizations to highlight areas of non-compliance or identify opportunities to improve your environmental footprint

For businesses looking to stay ahead of regulations, AI offers the speed and precision needed to handle complex data demands effectively.

5. Ensure seamless technology integration

The final piece of the puzzle is ensuring that all your data tools, including PIM systems, supplier platforms, AI tools, and more, work together seamlessly. Disconnected systems lead to silos, making it harder to track and act on sustainability insights.

Integration ensures that data flows smoothly across your entire organization and supply chain, creating a unified view of your compliance efforts. This interconnected ecosystem eliminates gaps and redundancies, allowing teams to collaborate effectively and make data-driven decisions with confidence.

From Compliance to Competitive Advantage

While the challenge of compliance may seem daunting, proactive preparation is key. For businesses willing to take the lead, the rewards of proactive compliance go far beyond avoiding penalties as these organizations will be able to position themselves as leaders in a new era of transparency and accountability, earning trust and driving long-term success.

When businesses invest in the right tools and processes, compliance stops being a burden and becomes a driver of innovation, efficiency, and trust. By proactively preparing today, businesses can not only meet tomorrow’s regulatory requirements but also strengthen their market position and build lasting relationships with customers and partners.

Avoiding Greenwashing

Discover how to avoid the pitfalls of greenwashing and build genuinely sustainable strategies that foster trust, align with regulations, and drive long-term business growth.

Casey Paxton, Content Marketing Manager

Akeneo

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