AMG Medical | Akeneo

Case Study: AMG Medical

Ensuring Regulatory Compliance in Healthcare Commerce: A
Breakthrough with Akeneo

At AMG Medical, regulatory compliance is a top priority. Akeneo's robust platform has helped us to streamline operations while helping us to efficiently ensure that our product information is up to date and in compliance with regulatory standards. Akeneo has also helped us save time in generating sales catalogues while ensuring consistency of information across all our platforms and helping us earn trust from our customers and consumers.

Rudy Abitbol, VP of eCommerce Marketing

Challenges

Inconsistent product data across channels and distributors, leading to manual oversight and errors.
Complexities in adhering to multiple language variations and medical regulations.
Time-consuming catalog creation processes, taking almost a year to generate sales catalogs.

Benefits

Akeneo's centralized data management ensures consistency across all channels, reducing manual efforts and errors.
Akeneo's localization capabilities enable seamless management of language variations and ensure compliance with medical regulations.
Akeneo drastically reduces catalog creation time, from a year to just 3 months, through automation and streamlining of processes.

The Challenge

Specializing in the development, manufacturing, and distribution of medical and home healthcare products, AMG Medical caters to professional healthcare facilities and individual consumers alike. With an extensive portfolio boasting over 2,500 products across ten core healthcare categories, the company has established itself as a premier destination for healthcare essentials.

As AMG Medical expanded its market presence, it confronted significant hurdles in maintaining regulatory compliance across its vast product range. Inconsistent product data and the need to adhere to stringent medical regulations plagued various channels and distributors, necessitating extensive manual oversight. These challenges propelled AMG Medical to seek a solution to streamline their product information management (PIM) process, ensuring regulatory compliance while bolstering operational efficiency.

Thanks to Akeneo's meticulous approach to regulatory compliance and data accuracy, we've witnessed a remarkable reduction in complaints, particularly from Amazon and B2C clients.

Ruby Abitbol, VP of eCommerce Marketing

The Solution

Opting for Akeneo’s leading platform allowed AMG Medical to benefit from its rapid deployment and easy integration with key eCommerce platforms like Shopify and BigCommerce, without the need for a large team or additional hires for the implementation. Plus, The platform’s user-friendly interface and legal compliance functionalities perfectly met AMG Medical’s requirements for streamlined regulatory compliance.

AMG Medical has transformed its regulatory compliance strategy in healthcare commerce by adopting Akeneo s MACH Certified PIM. The platform enhances its efficiency through its centralized data management and localization features, simplifying adherence to strict, life threatening medical regulations across all of its markets.

The ability of Akeneo to manage versions and control modifications has been crucial, ensuring that product information is consistently updated and compliant across all channels.

By ensuring our product information is consistently up-todate and readily accessible, we've not only mitigated customer concerns but also enhanced our reputation as a trusted provider in the healthcare market.

Ruby Abitbol, VP of eCommerce Marketing

The Result

The collaboration with PIM2Catalog and Akeneo PIM has led to significant improvements in operational efficiency for AMG Medical, notably in minimizing errors and incidents related to compliance.

The platform has enabled AMG Medical to sell better, improve online adoption, and reduce internal communication friction among the sales team.

Akeneo has not only provided a technical solution but also emerged as a true partner for AMG Medical. The platform’s scalability and seamless integration have allowed the company to focus on content enhancement and partner integrations, rather than technical challenges.