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Akeneo PXM Champion: B&S International

B&S International, the recipient of the 2025 Akeneo Experience Award, reduced product launch times, enhanced scalability across B2B and B2C segments, and improved customer engagement with Akeneo.

Akeneo has provided a single source of truth for all our commercial and marketing acts as a hub between our multiple ERP systems, our DAM system and our ecommerce and marketplace solutions.

Rik van Loo Lead Business Process Analyst

At a Glance

Challenges

  • Product information was dispersed across multiple ERP systems, and there was a lack of a centralized DAM system, leading to inconsistencies and inefficiencies
  • Due to decentralized data management, the company faced prolonged product launch cycles, hindering their ability to respond swiftly to market demands
  • Fragmented and outdated product information led to customer dissatisfaction and increased return rates

Benefits

  • Implementing Akeneo Product Cloud reduced product launch times from over a week to just days, enabling quicker responses to market opportunities
  • The flexible nature of Akeneo's solution allowed B&S International to apply a single system across diverse B2B and B2C segments, supporting both current operations and future growth
  • During peak periods like Black Friday, the company experienced a doubling of B2C orders, with customers spending more time on their websites, indicating increased engagement and satisfaction

B&S International: Recipient of the 2025 Experience Award

B&S International, a leading company in the Consumer Packaged Goods (CPG) sector, specializes in the distribution and wholesale of a diverse range of products, including liquors, beauty items, personal care products, food, health essentials, and consumer electronics. With a global presence spanning over 100 countries, B&S International has established itself as a key player in both B2B and B2C markets. 

In recognition of their exceptional product experience, B&S International has been honored with the 2025 Akeneo Experience Award. This award celebrates organizations that deliver outstanding product experiences by providing contextually appropriate content across the right channels and geographies, incorporating brand values, and achieving higher conversions with lower return rates. B&S International’s commitment to leveraging cutting-edge technology to represent their products to buyers and consumers has set them apart as a leader in their industry.

Navigating Data Fragmentation and Prolonged Time-to-Market

B&S International faced classic product information challenges, including fragmented data sources, lack of insight, and extended time-to-market durations. With product data dispersed across multiple Enterprise Resource Planning (ERP) systems and the absence of a centralized Digital Asset Management (DAM) system, the company struggled to maintain consistency and accuracy, leading to inefficiencies in their operations and a hindered ability to respond swiftly to market demands.

The decentralized nature of their data management resulted in delays and increased the risk of errors, not only affecting internal processes but also impacting the customer experience as inconsistent or outdated product information led to dissatisfaction and increased return rates. 

Recognizing the need for a comprehensive solution, B&S International sought to overhaul its product information management to enhance efficiency and support its growth objectives.

 

Implementing a Unified Product Information Management System

The implementation of Akeneo yielded significant benefits for B&S International such as:

  • Accelerated time-to-market: The company reduced their time-to-market from over a week to just a matter of days, enabling them to respond more swiftly to market opportunities and consumer demands.​
  • Scalability across segments: The flexible nature of Akeneo PIM allowed B&S International to apply a single solution across their diverse B2B and B2C segments, regardless of their PIM maturity level. 
  • Enhanced order handling: During peak periods, such as Black Friday, the company experienced 2x the B2C orders, with customers spending more time on their websites, indicating increased customer engagement and satisfaction.​
  • Rapid channel expansion: With Akeneo, B&S International can launch new channels more quickly, reducing the timeline from several months to just a couple of weeks. This allows them to capitalize on emerging market opportunities and expand their reach effectively.​

B&S International streamlined product information management and overcame data silos and long product launch cycles by implementing Akeneo. This strategic initiative centralized their data, improved efficiency and scalability, and enhanced customer engagement, solidifying their position as a leader in the CPG distribution and wholesale industry and demonstrating their commitment to delivering exceptional product experiences.

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