Courir, the recipient of the 2025 Akeneo Accelerator Award, leveraged AI-powered automation and centralized workflows to cut product description and translation time by over 90%, streamline operations, and accelerate time-to-market.
This PXM project has been a game changer not only for customer experience in stores and online but also for employee experience: we went from an artisanal way of working to a scalable process that supports our strong digital growth.
Courir was founded in 1980, initially offering running shoes. Since the 2000s, the brand has shifted and repositioned itself to become an essential leader in “fashion” sneakers. Thanks to its Parisian cultural roots, Courir selects the latest inspirations from the capital to ensure everyone stays on top of the latest trends.
Through the experience offered online or in-store, Courir displays a decidedly feminine DNA and positions itself as the top destination of choice for women thanks to concept stores adapted to their expectations and specifically designed collaborations.
We are excited to announce that Courir has been awarded the 2025 Accelerator Award for its outstanding achievements in streamlining product data management and accelerating
time-to-market. By moving from a manual, time-consuming process to a centralized, AI-powered approach with Akeneo, Courir has dramatically improved operational efficiency, reduced manual work, and expanded its product offering at scale.
The implementation of Akeneo Product Cloud, along with key integrations like BEE APP by DATAGGO and Decade’s custom troubleshooting dashboard has not only enhanced the customer experience online and in stores but has also empowered Courir’s teams with scalable, data-driven processes that support their rapid digital growth. With a 96% product publication rate, seamless product data syndication, and improved troubleshooting capabilities, Courir exemplifies what it means to be an Accelerator, leveraging technology to move faster, work smarter, and deliver superior product experiences to customers.
Before implementing Akeneo, the merchandising team spent a significant amount of time collecting, organizing, and manually publishing product information across multiple channels.
These workflows not only slowed down time-to-market but also led to inconsistencies and errors in product descriptions, translations, and media assets.
This had a direct impact on the customer experience, both online and in-store as incomplete or inaccurate product information caused discrepancies between channels, making it harder for consumers to make informed purchasing decisions. Moreover, slow and error-prone product data updates delayed the launch of new collections and collaborations, preventing Courir from capitalizing on trends in the highly competitive sneaker market where speed and accuracy are essential.
Beyond customer-facing issues, the lack of automation and visibility into data quality made it difficult for teams to identify and resolve technical publishing problems. Without a centralized system to monitor data completeness, many errors went unnoticed.
To achieve its ambitious growth goals and deliver a seamless omnichannel experience, Courir needed a scalable, automated solution that would enable its teams to work more efficiently and effectively.
To overcome these challenges, Courir turned to Akeneo to transform its product data management from a fragmented, manual process into an efficient, AI-powered system. By utilizing Akeneo Product Cloud to centralize product information, automate workflows, and integrate key technologies, Courir established a single source of truth for product data that allowed them to syndicate data seamlessly across all sales channels.
Since the implementation of Akeneo Product Cloud, Courir has reduced product description and translation time from 10 days to just 24 hours, a 90%+ reduction in turnaround time. Manual data entry efforts were cut by 97%, allowing teams to focus on merchandising rather than administrative tasks, and video upload efficiency improved by 66% while product publication rates reached 96%, ensuring products go live faster and more accurately.
These operational gains have directly translated into a better customer experience, with richer, more reliable product information available across all channels. By leveraging Akeneo’s technology, Courir has accelerated its digital transformation, increased agility, and positioned itself for continued growth in a fast-moving market.
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