Groupe Emosia, the recipient of the 2025 Akeneo Leadership Award, transformed fragmented workflows into a centralized, collaborative system that increased efficiency, improved data accuracy, and empowered teams to focus on strategic initiatives.
From one wick to another, the brands and products of Groupe Emosia are woven from the same thread—the expertise of men and women who, for generations, have crafted exceptional products to safely fragrance the air and create moments of emotion. Emosia operates in 72 countries, offering products like candles scented diffusers and berger lamps through eCommerce offerings, trade, third-party retailers, and B2B partners, and they hold a licence for Chateau de Versailles as well.
Akeneo is thrilled to announce that Groupe Emosia has been selected as the recipient of the 2025 Leadership Award for their outstanding commitment to team empowerment, operational maturity, and strategic excellence! By implementing Akeneo Product Cloud, Emosia transformed its approach to product information management, shifting from time-consuming manual tasks to a centralized, streamlined system that not only increased operational efficiency but also freed up their teams to focus on high-value strategic initiatives, reinforcing their leadership in the industry.
Their success in driving widespread adoption of Akeneo within their organization is a testament to their leadership. By creating a more collaborative, efficient, and user-friendly environment, Emosia empowered its teams to work smarter and with greater autonomy. The dramatic improvements in data accuracy, time savings, and daily engagement with Akeneo highlight their commitment to innovation and operational excellence.
Before implementing Akeneo, Groupe Emosia’s teams were overwhelmed with manual, time-consuming tasks related to product data management. Relying heavily on fragmented Excel files and disconnected workflows, employees faced inefficiencies that slowed down operations and left little room for strategic initiatives. The complexity of managing product information across multiple markets and sales channels created bottlenecks that frustrated teams and hindered productivity.
Without a centralized system, ensuring data consistency and accuracy across their diverse product portfolio also proved to be a significant challenge. Teams had to manually input and update product information, increasing the risk of errors and inconsistencies and leading to operational delays that made it difficult to scale and adapt to new market opportunities.
Lastly, the absence of a user-friendly, collaborative platform limited team empowerment and autonomy. Employees spent more time on administrative tasks rather than focusing on strategic growth, innovation, and customer experience. As time went on, the need for a solution that could enhance efficiency, improve collaboration, and enable teams to work more strategically became increasingly clear.
To address these challenges, Groupe Emosia implemented Akeneo Product Cloud to transform the way they manage product information. By centralizing data into a single source of truth, they eliminated fragmented workflows and manual inefficiencies, significantly improving data accuracy and operational efficiency.
Akeneo PIM provided a single source of truth for all product data, seamlessly integrating with the company’s existing information systems to eliminate data silos and ensure consistent information across all platforms, while key features like data validation, rules, and bulk editing capabilities significantly improved data quality and efficiency.
Groupe Emosia also utilized Akeneo’s Shared Catalogs to facilitate real-time data sharing and collaboration, allowing teams, including product development, buyers, marketing, and digital teams, to work together efficiently and eliminated the need for manual data exchanges and reduced errors.
Additionally, the integration of Daiteo enabled seamless partner collaboration by automatically generating customized Excel files, reducing the manual effort required to meet retail and eCommerce requirements.
As a result of Emosia’s partnership with Akeneo and Daiteo, they were able to reduce time spent managing and sharing product data by at least 30%, allowing teams to shift their focus from operational tasks to strategic initiatives. Logistics data accuracy improved from 50% to nearly 100%, ensuring smoother operations and fewer errors.
Most importantly, Akeneo became an integral part of Emosia’s daily workflows, leading to widespread adoption and increased team satisfaction. By empowering their teams with the right tools and processes, Groupe Emosia has demonstrated exceptional leadership in leveraging technology to drive efficiency, collaboration, and strategic growth.
Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.
Akeneo Product Cloud
Product Cloud Packages
PIM - Centralize, Manage & Enrich
SDM - Onboard Suppliers
Activation - Syndicate Product Experiences
Shared Catalogs - Simplify Data Sharing
PX Insights – Optimize with Customer Data
Overview
Professional Services
Training & Certification
Support & Help Center
PX Strategy Self Assessment
The Akeneo Partner Ecosystem
Become an Akeneo Partner
Blog
Resource Library
Become an Akeneo Contributor
Glossary
Unlock 2025
