Case Study: GSM55

Since the creation of its website, GSM55 and its creator Raphaël Seroussi have established user experience as their priority and a feature to set them apart from the many other players in the on-line market. A winning strategy that involves having a team of 15 people dedicated to enriching product information sheets. While the results were soon found to be excellent in terms of referencing and retention, this strategy also produces a number of errors in the data and a relatively poor time-to-market compared with the competition.

GSM55 first came across the PIM principle when it was overhauling its e-commerce website.

Until then, GSM55 did not have a tool for centralising the addition and the update of information, which thus needed to be entered several times for each retail platform.

After trying out various solutions such as SAAS spreadsheets, GSM55 decided, following the advice of its agency, to implement a PIM system.

The decision to use a PIM system sought to achieve two major goals: – To speed up the enrichment process, by saving the teams from having to repeat the entry of information, with a solution that can connect to the tools the company is already using, avoiding multiple entries in order to reduce the risk of false operations and errors. – To obtain a collaborative tool that allows all the players and services involved (classification, design, photo) to enrich the brand catalogue.

GSM55 wanted a flexible solution that would allow powerful configuration. Akeneo seemed to meet these requirements perfectly!