In the fashion world, everything moves quickly. With Akeneo, we can now respond much quicker to changing business needs!

The Challenge

Kurt Geiger designs and manufactures their own luxury shoes and accessories, as well as resells many luxury brands such as Manolo Blahnik, Stuart Weitzman, Jimmy Choo, Gucci, Prada and Michael Kors.

The company has a large in-house development team that built its own PIM. But, this tool was not able to handle the growth of Kurt Geiger’s business and the number of partners receiving bespoke catalog information. The existing tool also lacked support, and required a lot of time and improvements “to get what they got out of the box with Akeneo from day one.”

Kurt Geiger wanted to improve their processes and better manage their high volume of product data. They have impressive year on year growth and the solution had to support that too. Akeneo enabled them to gather all their product data, and share it easily and quickly across multiple channels and many partners. “We share our product data with about 20 partners on a daily basis, and we wanted something efficient and easy to use.”