Case Study: Shop.com - Market America

SHOP.COM switched from their old product data management solution to Akeneo PIM in just six months. The 10 person team utilizing this new system consisted of one project manager, two software engineers, six product managers, and the head of product management. By providing a number of training sessions organized with their partner, the team quickly got used to publishing data on the new system. The team has been able to regularly employ the bulk update and edition tools, which saves them a lot of time doing their day-to-day tasks.

Now that the system is up and running, 10 people work with Akeneo PIM on a daily basis. The team’s assorted product managers share the responsibility of updating product information for different product groups and locales. SHOP.COM localizes product information for the US, Taiwan, and 7 other local markets for a variety of products and product lines.

With Akeneo, SHOP.COM is seeing much higher quality product information on their website and are spending a lot less time managing product setup. Instead, they have been able to devote more time to creating content that helps drive product sales.

Thanks to greater staff efficiencies and a reduced timeto-market, SHOP.COM is now considering both expanding to new countries and bringing new products into these localized markets on a much faster schedule than previously. They have found that using PIM allows them to quickly export templates, make modifications, and re-import them back into the system.