As the recipient of the Experience Award, Tikamoon utilized Akeneo to showcase their commitment to craftsmanship and sustainability while driving higher engagement, increased conversions, and operational efficiency.
With Akeneo, we have revolutionized our product experience by creating immersive, context-rich product pages that truly showcase our brand’s commitment to craftsmanship and sustainability. The transformation has been both profound and measurable, enabling us to deliver an exceptional product experience across all channels.
Tikamoon is a leading, digital-native specialist in the design, manufacture, and distribution of premium solid wood furniture. With a strong commitment to sustainability and craftsmanship, Tikamoon offers over 1,200 unique product references and their direct-to-consumer e-shop serves a growing customer base of 2.3 million across Europe, complemented by two flagship stores in France and strategic partnerships with select marketplaces.
Tikamoon’s dedication to environmental responsibility is reflected in their tikagreen program, FSC-certified wood sourcing, as well as collaborations with organizations like WWF France and 1% for the Planet. Their innovative eco-rating system empowers customers to make informed purchasing decisions aligned with their sustainability values.
The Akeneo team is thrilled to announce that Tikamoon has received the Experience Award at Unlock 2025 for their outstanding ability to deliver exceptional product experiences that seamlessly blend compelling storytelling, sustainability, and operational efficiency. By leveraging Akeneo PIM within a composable technology ecosystem, Tikamoon has transformed its product information strategy, ensuring consistency, accuracy, and rich visual representation across all channels and geographies.
With a commitment to craftsmanship and sustainability at the heart of their brand, Tikamoon has successfully turned product information into a strategic asset that incites higher conversions and lower returns. By expanding their product galleries, optimizing international syndication, and integrating robust translation workflows, they provide customers with the right content in the right context, empowering better product experiences.
Akeneo has transformed our product information management, enabling us to deliver superior product experiences while optimizing operational efficiency. Our ability to manage more products, attributes, and media with the same team size showcases the platform’s scalability and impact on productivity.
Tikamoon’s rapid growth and commitment to sustainability were hindered by outdated product information management systems that could not keep pace with their evolving needs. Their legacy CMS lacked structured attribute typing, leading to widespread data inconsistencies that made it difficult to maintain accurate and enriched product information. This not only affected internal efficiency but also limited their ability to provide customers with detailed, transparent product descriptions, which is critical for a brand that prides itself on craftsmanship and sustainability. Managing product families and expanding their catalog across international markets became increasingly complex, making it difficult to scale while maintaining a high-quality customer experience.
Beyond data challenges, Tikamoon faced significant limitations in visual storytelling. Their legacy system restricted them to only five photos per product, preventing them from effectively showcasing the intricate details and craftsmanship of their sustainable furniture. In a highly visual online shopping environment, this limitation reduced engagement, making it harder for customers to appreciate the quality and uniqueness of their offerings.
As Tikamoon continued to grow, the inefficiencies in their systems became a roadblock to delivering the high-quality, immersive product experiences their customers expected. The lack of a streamlined approach to content syndication, digital asset management, and multilingual support meant product information varied across channels and geographies, diluting their brand identity and affecting customer trust. To maintain their competitive edge and enhance the customer journey, Tikamoon needed a solution that would enable them to scale efficiently while ensuring product information remained rich, consistent, and aligned with their sustainability values.
To overcome challenges in data inconsistency, limited visual storytelling, and inefficient scaling, Tikamoon turned to Akeneo to build their product experience strategy. This transition to a centralized, composable architecture enabled seamless integration with key solutions like Cloudinary for digital asset management, Sylius for eCommerce, and Lengow and ChannelEngine for marketplace syndication.
By leveraging Akeneo’s AI-powered content optimization, structured data management, and an integration with Powerling, Tikamoon enhanced the accuracy, consistency, and enrichment of product information across all channels and streamlined translation workflows, allowing Tikamoon to effectively communicate sustainability attributes, technical specifications, craftsmanship details, and detailed product descriptions in multiple languages across multiple channels.
The results? The cost of adding new attributes has been reduced by 80%, while media-related costs have dropped by 90%. The e-merchandising team now manages a 20% larger product catalog with double the attributes and triple the media assets, all without increasing their workload.
The number of validated attributes per product has grown from 7 to over 30, and 70% of furniture products now feature six or more high-quality images. Additionally, nearly 1,700 technical documents, including assembly instructions and lifecycle analyses, are now readily accessible to customers, reinforcing Tikamoon’s commitment to transparency and sustainability.
By integrating Akeneo and its ecosystem of solutions, Tikamoon has revolutionized the way they present their products, creating immersive, information-rich experiences that drive higher engagement, increased conversions, and lower return rates. Their ability to scale efficiently while maintaining high-quality, customer-centric product information has positioned them as a leader in sustainable eCommerce.
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