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Case Study: Zadig&Voltaire

Omnichannel Strategy: Zadig&Voltaire's Success on Marketplaces

We use Akeneo PIM to distribute product information on our own e-commerce site, as well as on various marketplaces or partner sites that sell our products online. It is a real support for our teams.

Vincent Queru, CIO

Project Summary

Challenges

  • Manual processes relying on Excel files for collecting and managing product information, leading to errors and product returns.
  • Lengthy processes to launch on marketplaces, limiting the company's responsiveness.
  • Inadequate tools to manage the growing volume of product references.

Benefits

  • Managing product data in a centralized repository ensures the accuracy and reliability of data across various digital channels.
  • Tailoring information based on the requirements of each target channel.
  • Improved productivity and collaboration among internal teams, facilitating the management of the expanding product catalog.

Challenge

Founded in Paris in 1997 by Thierry Gillier, Zadig&Voltaire is a contemporary designer brand that reinterprets luxury codes with boldness, forging its unique identity. The House champions the “French Spirit of Freedom” initiated by Gillier. Drawing inspiration from the world of contemporary art, it creates a style that liberates both mind and body; it is “effortless.”

With this experience and significant growth, the brand naturally evolved towards new challenges. As part of its omnichannel development strategy, the House sought to enhance the efficiency of its operations on marketplaces.

In this case study, we explore how Zadig&Voltaire leveraged Akeneo to develop agility, adapt to new opportunities, and achieve its growth objectives.

Combining Efficiency and Product Data Management Across All Sales Channels

Primarily present in Europe and North America, Zadig&Voltaire operates over 400 stores worldwide and also sells its collections on various marketplaces. Offering approximately 2,000 models per year, the ready-to-wear brand faced several challenges:

An Initial Information System Not Meeting Growth Objectives

Before implementing Akeneo PIM, Zadig&Voltaire relied mainly on Excel files for collecting information and managing its products on its e-commerce site and marketplaces. This approach encountered challenges in managing product data, particularly in marketplaces where data accuracy and reliability are critical.

Manually entering data in Excel increased the risk of errors. These errors could compromise the accuracy of information regarding stock levels, materials, etc., leading to product returns and a disappointing customer experience.

Extended Time-to-Market

Using an unsuitable tool to manage a growing volume of product references made tracking and listing difficult and time-consuming. Integration on marketplaces could take several weeks, causing delays in launching new products and limiting the company’s responsiveness to market changes.

Each season, we publish between 800 and 1,000 new references on our site. It's a huge catalog. With Akeneo, our time-to-market has significantly decreased.

Marguerite Jugand, Marketplaces Manager

Solution

The Akeneo PIM Solution Enabled Zadig&Voltaire to:

  • Optimize product information management for thousands of references while accelerating time-to-market.
  • Expand activities across various marketplaces by centralizing product information and automatically distributing it to target channels.
  • Customize product content based on each channel for better product listing and an optimal customer experience.

 

The Results

Modernizing Product Information Management

Aiming to modernize its product information management system to enrich and distribute its catalog across multiple sales channels, Zadig&Voltaire turned to Akeneo. Today, the PIM hosts approximately 120,000 unique product references, ranging from ready-to-wear to leather goods and accessories. Collaborating with Akeneo, Zadig&Voltaire established a centralized and automated product information management system. Information is now stored in a single, secure database accessible to all team members. Internal team productivity and collaboration have improved, facilitating the management of the growing product catalog, thanks to its rule engine and automation capabilities. Product information is now more accurate, consistent, and easily accessible, enhancing data quality and, consequently, the customer experience.

Simplifying Collection Distribution Across Various Sales Channels

To optimize its presence on marketplaces and explore new sales channels, Zadig&Voltaire chose Akeneo Product Cloud to centralize the brand’s product repository and enhance it through a single tool, while developing connectors with various marketplaces to facilitate product distribution on these external platforms. Now, with Akeneo, the collection release process is significantly simplified, and the data sent is of higher quality. This optimization allows the brand to expand its presence across all channels more efficiently and quickly. Akeneo enables Zadig&Voltaire’s teams to tailor the information distributed based on each target channel’s requirements for better product content customization.

By adopting Akeneo, Zadig&Voltaire centralized its product information, streamlining the online publication of the brand’s products across various sales channels. This initiative enhanced internal operational efficiency and strengthened the company’s omnichannel strategy by engaging with marketplaces.

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