Catalog Management Software: The Ultimate Black Friday Life Saver

The holidays are a wonderful time of year, and for e-commerce, this includes the biggest shopping days of the year – Black Friday and Cyber Monday. Of course, there are plenty of other things to look forward to during the holidays like ice skating or spending time with family, but if you’re still managing your product information in spreadsheets, you’re not going to have time for any of those things.

Black Friday and Cyber Monday generate a tremendous amount of revenue for retailers. Just last year shoppers spent a total of $4.45 billion between Thanksgiving Day and Black Friday. Cyber Monday also held its own hitting a new record of $3.07 billion in sales, a 16% increase from 2014. Overall online shopping during the holiday season (November and December) is as popular as ever, with last year’s sales totaling $70.1 billion, a 14% increase from the previous year. It doesn’t look like things will be slowing down in 2016 either.

In 2015, online sales totaled $70.1 billion during the holiday season, a 14% increase from 2014.

With all of the price changes, available discounts, and special holiday products getting added to your catalog during the holiday shopping season, there are not enough hours in a day to maintain and update all those spreadsheets – you’re going to need catalog management software.

Simplify Your Workflow with Catalog Management Software

A PIM software – product information management – can simplify your workflow and help manage all of your catalog changes for Black Friday regardless of the channel, platform, or location you’re publishing to. The PIM enables you to enrich product data and change only the information that needs to be changed while ensuring that all other data remains the same. This control is crucial when you’re looking to update media, pricing, or any other information for the holidays.

Manage all of your product information easily with a catalog management software.

Manage your product catalog in 5 steps:

Get ready for next year!

Unfortunately, it is too late to get your PIM up and running for this Black Friday or Cyber Monday, but there is no reason to wait until next year. Implementing PIM will allow you to handle last minute pricing changes, product features, and marketing needs and still be on time for dinner with friends. Be prepared with product information that is enriched and translated for all of your platforms before the chaotic season even starts. Plus, with Akeneo PIM’s proven success at increasing productivity by 50%, you can take your extra time to grow your business in time for next year.

Ready to deck the halls instead of spending your time managing product information? Get ahead of the game for the next holiday season by setting up your catalog management software today! Sign up to get a demo with one of our Akeneo partners.