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Akeneo for B2B Manufacturing

Akeneo helps B2B manufacturers solve product data challenges by establishing data governance processes that deliver consistent, complete, and compliant product data to every channel, every team. Create differentiated, compelling product experiences that drive sales, customer satisfaction, and brand loyalty with Akeneo Product Cloud.

Helping 500+ B2B companies take control of their product information.

The power of Akeneo for B2B

Increase data quality

Build a single source of truth for product information and assets. Establish repeatable and scalable processes that reduce costs.

Augment team expertise

Enable sales and service teams with access to current product information so they can focus on the customer and close more deals.

Sell more products

Make it easy for buyers to discover and buy your products by activating product data to the external destinations where buyers are looking for it.

Take control of your product information

Akeneo can guide you through all stages of digital transformation. No matter your end goal, the first step is to centralize and standardize your product information in a single source of truth like Akeneo PIM. Establish data governance, roles, and responsibilities with repeatable and scalable processes to streamline product enrichment, improve data quality, and manage regulatory compliance – no matter the complexity of your product.

Empower sales agents to grow sales

Arm front line teams with easy access to product information, technical specifications, and cross-sell opportunities so they can deliver better customer experiences. Akeneo’s App Store includes apps and connectors to deliver accurate, up-to-date product information to the business systems where your teams are already working on a daily basis, including SAP and Salesforce. Free sales and service teams from wasting time hunting for product information and give them more time to focus on helping your customers and closing more sales.

Enable buyers with access to information

B2B buyers are searching for information about your products, often before engaging with your sales rep. Akeneo Product Cloud helps B2B manufacturers build trust, empower decision making, and increase conversions by delivering a consistent presentation of product information to all touchpoints on your customer’s journey, from websites to technical data sheets to personalized product portals. Rich product information also improves discoverability with rich meta content. Make it easier for current customers to find the products they need while also attracting new prospects with better placement via search engines.

Expand to new channels and markets

Akeneo Product Cloud is a flexible, composable product experience solution that is designed to scale and adapt as your business needs change, from launching a new product line to testing a new sales channel or consolidating systems after an acquisition. With more than 200 apps and connectors available in the Akeneo App Store and 400+ channels in Akeneo Activation, Akeneo helps you deliver product information to eCommerce platforms, retailers, and marketplaces in a format that is consistent, yet tailored and localized for each destination.

Akeneo drives results for B2B Manufacturing

Connect data sources

Easily integrate all relevant data sources and types to break down data silos and establish a reliable source of product truth in Akeneo PIM.

Automate at scale

Make product enrichment efficient with workflows, rules bulk actions, and GenAI that generates product descriptions based on your attributes and brand voice.

Manage complex products

Our flexible data model supports product variants, configurations, and hierarchies to establish relationships between products, parts, and components.

Comply with regulations

Localizable content, workflows, and verifications ensure compliance-critical attributes meet adhere to standards before content can be published.

Manage digital assets

Full support for asset management streamlines the delivery of compelling imagery, videos, technical documentation, and more to your product experience.

Focus on selling

Sales teams can easily access up-to-date product and sales content on their chosen device, in the office and in the field.

Customer Stories

Aug 15, 2023

ASSA ABLOY

Discover how global leader in security technologies ASSA ABLOY utilized Akeneo technologies to power a compelling customer experience across all channels.

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Jun 28, 2023

DELFINGEN

Discover how DELFINGEN, a giant in the automotive industry, slashed customer order processing time by 90% and drove additional revenue with Akeneo PIM.

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Mai 15, 2024

Unlock 2024: Sealed Air Corporation Interview

Hear directly from the Director of Product Data & Marketing of Sealed Air Corporation about: His experience utilizing Akeneo technology to support a digital transformation How they identified and reacted…

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Jun 05, 2024

Unlock 2024: Dodge Industrial

Discover this interview with Selection Tools & eCommerce Manager, Trent Triola from Dodge Industrial, as he discusses how Akeneo helped their organization implement a quick rollout of their digital transformation,…

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Are you ready to take the next step?

The benefits of high quality product information are bountiful for B2B Manufacturing. Akeneo’s team of PXM experts is here to advise you.