Cas client : Mole Valley Farmers

Support customers with consistent, detailed 
and accurate product specifications 
and images by integrating multiple IT systems 
on a central PIM platform

Originally established as an agricultural buying group in 1960, Mole Valley Farmers is now a nation-wide cooperative with a 56-strong store estate spanning its brands – Mole Valley Farmers, Mole Country Stores and Farmdirect – as well as operating its Direct-To-Consumer (DTC) website. Set up by farmers for farmers, Mole Valley’s founding principal of serving and supporting the agricultural community remains at the heart of its operations. Now comprising over 9,000 farmers who are shareholders and 53,000 members,
it continues to help its customers improve productivity and profitability by offering products and services – from retail and engineering to veterinary and insurance – at competitive prices.

Mole Valley puts the needs of the agricultural community at its heart by making the breadth 
and depth of its products and services available online quickly, while delivering the consistent and accurate product data across each and every touchpoint.