In business and marketing, activation simplifies how ecommerce teams activate their products at scale across their top sales channels by mapping, transforming, and optimizing PIM data to meet channel requirements. It connects enriched product data to top retailers and marketplace sites to drive compelling customer experiences. This is exemplified with Akeneo’s Activation solution. Retailer and marketplace accounts are connected to assimilate the product data requirements. After enabling a retailer or marketplace, the required and optional attributes are visible within Akeneo Activation, and users can easily map existing PIM attributes to complete the necessary fields. Operations can be set up to transform the PIM data to meet channel requirements, scaling a team’s ability to leverage the high-quality content in the PIM without unnecessary manual effort.

Activation is highly vital for businesses, helping brands syndicate products to retailers and marketplaces. It ensures that consistent product data is distributed to the right channels, helping businesses launch products faster across different platforms and all customer touchpoints. Resultantly, this reduces errors and returns, and propels sales which provides customers with a positive experience. A shortened time-to-market accelerates the launch of new channels and new products on existing channels. It also enables brands to expand to different markets, allowing them to launch localized content syndicated to retailers or marketplaces in multiple countries.   

Without Activation, businesses risk displaying inaccurate and inconsistent product data which negatively impacts customer experience and brands’ reputation, which in turn has a disastrous effect on their sales.

Related terms

• Syndication
• Amazon A+ Content
• Amazon Seller
• Amazon Vendor
• Brick-and-Mortar
• Cross-Selling
• Digital Transformation
• eCommerce
• First-Party Marketplace
• Product Page
• Retail Channels
• Third-Party Marketplace