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Learn MoreLearn MoreLearn MoreB2C (business-to-consumer) refers to a transaction of products and services between a business and a consumer, a contrast to selling to businesses, such as B2B (business-to-business). This type of commerce can be achieved through online retailers selling their products directly to consumers, with no need for intermediaries. Or with enterprises serving as the middleman between buyers and sellers, such as Amazon, which features a variety of merchants, each offering their products to a worldwide customer base. Or it can be executed via brick-and-mortar companies.
B2C is often characterized by shorter sales cycles, high transaction volume, and marketing. These factors highlight the velocity and benefits of short-term customer relationships, as businesses can reach out to a wider range of customers and acquire more platforms to improve their brand building. Along with the emotional behavior of consumers, this generates higher revenue.
B2C contrasts with the B2B model, which involves long-term customer relationships and longer sales cycles. Such elements increase customer retention as they strengthen consumers’ connection to the company. In comparison to B2C’s short-term customer relationship which prompts consumers to feel less attached to a brand. However, the temporary connection that comes along with B2C allows companies to spend less time and resources on nurturing their customer relationship, helping them to focus more on their content, resulting in a broader audience.
Dive into how Product Information Management (PIM) is actively shaping the future of customer engagement and business efficiency, and discover PIM’s capability to streamline operations, enhance product personalization, and drive sustainability in an increasingly competitive market in this guest...
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PXM can act as the foundation for your omnichannel customer experiences, but how do you convince others in your organization to make the investment? Let's take a look at three important use cases for PXM, with concrete examples and KPIs you can take back to your team today.
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If you’re a frequent reader of the Akeneo blog, you know that your product experience is the foundation of your business and the key to winning over
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