Enterprise Resource Planning (ERP) is a type of software that integrates and manages key parts of operations in a centralized system. It allows organizations to streamline operations across departments like core accounting, manufacturing, supply chain, sales, marketing, and human resources. For example, a company like Nike might use an ERP system to manage its operations, such as inventory, production, sales, and finances. The system integrates data from factories, warehouses, and stores, ensuring real-time updates of the supply chain and customer demand.

ERP is highly beneficial for companies as it reduces duplication and boosts accuracy and productivity, ensuring consistency across departments. It offers real-time insight into key business operations, allowing management to make faster and more accurate decisions. Its accessibility makes it extremely efficient, allowing businesses to swiftly obtain needed information for consumers, distributors, and corporate partners.

ERP is an important, brilliant software, but it is even better when joined with PIM. Both systems are essential tools for managing different aspects of business operations. In comparison to ERP, PIM centralizes product data. Both solutions integrated ensure that product-related information like inventory volume, pricing, and availability stored in the ERP system is synchronized with the detailed, customer-centric product information in the PIM.