Syndication refers to the process of distributing content, products, or data across multiple channels to reach a broader audience or market. Syndication is commonly used to distribute product information or media content, across various third-party channels/marketplaces. For example, a brand selling electronics could syndicate its product catalog (including descriptions, prices, and images) to multiple marketplaces like Amazon, Walmart, and eBay, and its own website, ensuring that all listings are consistent and up-to-date across platforms.

Syndication allows businesses to reach a wider audience by making their content or products available across multiple channels, increasing brand awareness and customer engagement. Syndication also ensures that the same consistent product or content information is presented across different channels, promoting unification and reducing the chance of discrepancies and outdated information. And instead of creating content or updating product information individually for each channel, syndication enables automated distribution, saving time and resources, and allowing staff to focus on other aspects of their job.

Syndication platforms are an essential way to distribute compelling product experiences businesses develop. However, to fully leverage the potential of these platforms, it is essential to establish a best-in-class Product Experience Management (PXM) strategy, supported by a strong Product Information Management (PIM) solution. Akeneo’s PIM centralizes all product information in one system, ensuring that any changes or updates are made in one location and automatically reflected to all channels. This guarantees that syndicated product listings are always consistent, accurate, and up-to-date.