Analyst Report
IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce
Download NowDownload NowDownload NowIn today’s competitive landscape, gaining a clear view of product performance across all channels is crucial.
With Akeneo’s Business Analytics, part of Akeneo PIM, track key metrics like sales, page views, and conversion rates to optimize your product enrichment strategy and drive omnichannel growth.
Empower your teams with the insights they need to refine your PX strategy and stay ahead of the competition.
With Business Analytics, you can easily monitor the performance of your products across both digital and in-store channels.
Track key metrics like total page views, add-to-cart rate, conversion rate, units sold, and revenue, all from a centralized dashboard. This holistic view helps you understand how your product content and experiences are driving engagement and sales.
Gone are the days of fragmented data silos. Business Analytics provides a unified view of your products’ performance across up to 10 different sales channels, allowing you to optimize for both online and offline strategies. Whether your products perform best in eCommerce or physical retail, you’ll have the insights you need to enhance your strategy.
Wondering whether your investment in 3D assets, high-quality video, or AI-generated content is paying off? Business Analytics allows you to compare how enriched product content influences sales and engagement. Make informed decisions on where to invest to maximize product performance.
Gain clear insights into the performance of your product content and how it impacts business goals.
Use data to optimize your product experience (PX) strategies and stay agile in changing markets.
Anticipate shifts in market dynamics and adjust your approach proactively.
Showcase the business value of PX strategy to leadership with concrete, data-backed results.
Eliminate the need for multiple tools and work from a single platform to track product analytics and performance.
Discover how this powerful tool can transform your product strategy and help you achieve your business goals.
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