Akeneo Product DAM combines Akeneo’s product experience expertise with AI to give product, e-commerce, and marketing teams an easy-to-use solution for organizing, optimizing, and delivering product assets that are tailored for every audience and sales channel.
As part of the Akeneo Product Cloud, Akeneo Product DAM is seamlessly integrated with Akeneo PIM, uniting product information and product assets in one powerful workflow that elevates your product experience strategy and accelerates conversions.
Manage product information and product assets in one place, eliminating the need to jump between systems.
Automate product asset organization and channel preparation with AI keyword tagging and asset transformations.
Ensure assets align with channel requirements and market expectations with AI transformations and rule-based automation.
Serve product assets faster and more reliably to customers with Akeneo’s global Content Delivery Network (CDN).
Minimize the need for additional tools, infrastructure, and IT support by leveraging Akeneo DAM and Content Delivery Network (CDN) within Akeneo PIM.
Deliver rich, engaging product experiences with high-quality product images, videos, and documents.
Easily organize, quickly retrieve, and fully utilize product assets to support merchandising and marketing needs with automated AI keyword tagging.
Scale product asset preparation for all channels with AI and rule-based asset transformations.
Serve product assets directly to customers with Akeneo’s global Content Delivery Network (CDN).
Minimize the time lost to manually tagging product assets, searching for assets, or recreating inaccessible assets. Instead, easily identify all relevant assets for a product category, brand, or seasonal promotion thanks to comprehensive keyword tags that are consistently and automatically generated with AI.
Unlock the hidden value in your product assets. Akeneo’s AI enrichment capabilities can automatically populate product attributes and generate detailed product descriptions by extracting rich product details from images, user manuals, and technical data sheets.
Effortlessly create the perfect asset formats for each channel with AI asset transformations and rule-based automation. Eliminate manual steps and the need for additional middleware, while ensuring a consistent, high-quality, and tailored product experience across every channel.
Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PX journey.
Akeneo DAM is a native part of Akeneo Product Cloud that helps teams centrally organize, enrich, and deliver rich media like images, videos, documents, and other product assets alongside structured product information in Akeneo PIM.
Unlike standalone DAM tools, Akeneo DAM is built to work in the same workflow as your product data. This means product managers, marketers, and eCommerce teams can manage both product information and assets together in one platform without switching between tools or reconciling separate systems.
By uniting assets with product data:
Akeneo DAM makes visual content easier to manage and deploy alongside product data, helping teams work faster, collaborate better, and launch richer product experiences.
Companies need a DAM solution in addition to a PIM system when managing product media becomes as complex as managing product data.
A PIM manages structured product information such as attributes, specifications, and descriptions. A DAM manages rich media assets such as images, videos, manuals, lifestyle photography, and marketing materials.
Organizations typically need a DAM when they:
Without a DAM, digital assets often live in shared drives or disconnected systems, making it difficult to find, approve, and distribute the correct versions.
When integrated with a PIM, a DAM ensures that accurate, approved assets are directly linked to the right products and consistently distributed across eCommerce, marketplaces, print, and retail channels.
Akeneo DAM is natively built into Akeneo Product Cloud and designed specifically to support product experiences, not just store digital files.
Standalone or corporate DAMs are excellent for managing brand and campaign assets, but they often lack visibility into product details or channel-specific requirements. Akeneo DAM fills that gap by connecting creative assets directly to the real-world context of your product catalog, hierarchy, attributes, and channel needs, all within the same workflow as Akeneo PIM.
Because product data and media are managed together, teams can link, enrich, and distribute assets without switching systems or reconciling disconnected tools.
Akeneo DAM brings speed, consistency, and simplicity to digital asset management so teams spend less time juggling systems and more time creating product experiences that convert.
Akeneo DAM improves product experiences by ensuring the right digital assets are directly connected to accurate product data and delivered consistently across every channel.
Because Akeneo DAM is natively integrated with Akeneo PIM, teams can manage product information and media in one unified workflow. Assets are tagged, enriched, and linked to the correct products, making them easy to adapt for eCommerce, marketplaces, retail, and print.
This reduces errors, eliminates outdated visuals, and ensures each channel receives the appropriate, high-quality content.
Yes. Akeneo DAM supports regional and channel-specific assets by allowing businesses to manage, localize, and distribute digital media based on market and channel requirements.
Because Akeneo DAM is integrated with Akeneo PIM, assets can be associated with specific locales, channels, product categories, or attribute groups. This makes it easy to assign different images, videos, documents, or marketing materials depending on language, region, retailer specifications, or marketplace standards. Plus, automation capabilities make it easy to generate assets in the sizes and formats that are required for each channel.
By organizing and linking assets within product context, Akeneo DAM ensures the right content is delivered to the right audience in the correct format.
Akeneo DAM reduces manual asset management and rework by centralizing digital media and connecting it directly to product data within a single workflow.
When assets are stored in shared drives or disconnected systems, teams often spend time searching for files, confirming versions, re-uploading images, or correcting mismatched content across channels. This leads to duplication, outdated visuals, and repeated manual fixes.
Because Akeneo DAM is natively integrated with Akeneo PIM, assets are organized, tagged, and linked to the correct products from the start. Metadata, validation rules, and structured workflows ensure that only approved, channel-ready assets are distributed.
This helps teams:
Akeneo DAM integrates with commerce platforms and Content Management Systems (CMS) through its native connection with Akeneo PIM and API-based integrations.
Because Akeneo DAM is built into Akeneo Product Cloud, digital assets are directly linked to structured product data. When product information is distributed to eCommerce platforms, marketplaces, or CMS tools, associated digital media can be delivered alongside it.
Integrations are supported through APIs, connectors, and export feeds, allowing assets to flow seamlessly into platforms like Shopify, Salesforce Commerce Cloud, Adobe Commerce, and various CMS solutions.
This ensures that:
Akeneo DAM manages permissions and usage rights through role-based access controls and asset-level governance features built into Akeneo Product Cloud.
Organizations can define user roles and permissions to control who can upload, edit, approve, or distribute digital assets. Access can be restricted by asset type, product family, channel, or region, ensuring teams only interact with the media relevant to their responsibilities.
Usage rights and compliance are supported through metadata and structured asset attributes. Teams can track information such as licensing terms, expiration dates, regional restrictions, and approval status. Validation rules and workflows help prevent expired or non-compliant assets from being distributed.
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