Analyst Report

IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce

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Omnichannel experiences start with centralizing product information

With product data coming from dozens of different sources your business needs a single system of record for all your products, your teams and your channels so that you can deliver scalable omnichannel experiences.

Leading Enterprises Choose Akeneo for Centralizing Product Information

Why Centralize your Product Information?

Centralizing Product Information is the ability to consolidate all relevant product data into a single, accessible location or system. Giving you the tools you need to control and manage all your product data and processes from a single source of truth. Making your organization more productive, efficient and scalable.

With Akeneo as your single source of record your teams will have more time to focus on what they do best: delivering outstanding omnichannel experiences.

Marketing

Ensure your messaging and campaigns are aligned across all your channels with easy access to consistent and accurate product information

Inventory and Supply Chain

Help your teams prevent stock outs or overstock situations by easily and efficiently managing stock levels and understand product availability

Executives

Make more informed strategic decisions with access to centralized information that allows for better analysis and reporting

Key benefits of Akeneo acting as your single source of truth… no matter the size or complexity of your product catalog

Product data consistency

Ensure your teams – marketing, sales, support, and management – access the same accurate data to build consumer trust and provide a coherent brand experience.

Increase overall efficiency

Teams can access updated information quickly, reducing search time, minimizing duplication, streamlining processes, automating redundant tasks, and identifying missing information more efficiently.

Better decision-making

Gain access to comprehensive product data, empowering teams to make informed decisions based on a holistic view of product performance and customer feedback.

Improved cross team collaboration

Having a shared source of truth helps teams align strategies, streamline collaboration, and improve product development and marketing.

Enhanced omnichannel experience

Ensure consistent messaging across all channels, comply with global standards, and convey your brand values.

Scale your business faster

Centralizing product information helps maintain efficiency and consistency across organizations, regions, and product lines.

Akeneo Product Cloud use cases for centralizing product information

Leverage all the benefits and applications of a single source of truth to help your business achieve its omnichannel product experience goals faster

Supplier onboarding

Quickly and easily deploy a scalable and collaborative way to collect and share product data from suppliers

Expand to new geographies & market segments

Take your business strategy to the next level and easily open the door to new growth opportunities while decreasing the risk of focusing on one market.

Brand value and sustainability

Provide product transparency and trust to your buyers with an all in one platform to manage sustainability and product certifications, access to sustainability partners and the tools you need to showcase your brand values on every channel

Comply with regulations

Stay up to date with regulatory standard with quick access to relevant information, easily updates systems if there are any changes and provide a centralized repository that serve as training resources

Ott 04, 2024

Unlock 2025: The PX World Conference

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Giu 20, 2024

The Power of Digital Product Passports

Register today to join us for an insightful discussion featuring Akeneo’s Digital Product Passport & PXM Evangelist, Virginie Blot, DDC’s Consulting Principal, Saikat Ghosh, and Ocode’s Head of Sales, Tiphanie…

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Giu 12, 2024

Unlock 2024: Spaenaur

Hear directly from the Head of Digital Customer Experience at Spaenaur as he discusses: Maneuvering an 87-year-old company through a comprehensive digital transformation, with the help of Akeneo’s technology and…

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