Analyst Report
IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce
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Leading enterprises choose Akeneo for eCommerce
Digital Commerce is the strategy that enables consumers to purchase products in a unified way across the entire customer journey. This initiative includes people, processes and technologies in order to ensure a successful product experience strategy with successful acquisition and retention outcomes.
Digital Commerce is a continual strategic endeavour that requires a fully integrated approach the the customer journey and requires the involvement and cross collaboration of key stakeholders including:
Access tools to help improve overall buying experiences with easy access to personalization and analytics and optimize conversions while also streamlining day to day operations
Help ensure your business has access to reliable systems, a smooth implementation process and can easily integrate new solutions with your existing tech stack all while driving efficiency with automated processes.
Whether you’re a CMO, CDO, CIO or A head of digital transformation digital commerce will help your business have an aligned vision and strategy that will drive revenue, operational efficiency and help achieve broader transformation objectives
Enhance customer engagement and boost conversions with a unified buying experience, reaching a broader audience and enabling more effective marketing strategies
Adapt and scale quickly with tools to introduce new products, adjust pricing, or update marketing campaigns in just a few clicks—no major infrastructure investment needed.
Offer 24/7 access to all your buying channels and easily include revenue generating personalisation techniques
Offer 24/7 access to all your buying channels and easily include revenue generating personalization techniques.
Expand your reach beyond local markets to access new growth opportunities, diverse customer bases, and new markets.
Offer flexibility and convenience for consumers to shop wherever they prefer, enhancing self-service and boosting engagement.
Implement a digital commerce strategy that provides your business with the tools and flexibility needed to drive operational efficiency and revenue generating unified product experience
Meet growing digital demands and discover how you can start replacing wholesale catalogs and phone order by online web portals and implement order fulfillment tracking to help your business address the growing needs of your buyers and your sales organisations
Bring new architectural approaches to your tech stack that will help your business be more agile and flexible when building and resign rich product and customer experience. Helping you remove the reliance on traditional front and back end updates.
Replatforming your digital commerce solution is a big undertaking and isn’t as simple as selecting a new tool and pressing “go”. You’ll need access to a central repository of reliable product information to act as the foundation to ensure your project runs smoothly
Discover the PX tips and tricks for creating a winning digital commerce strategy that drives a better customer experience.
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The future of digital retail holds immense potential, fueled by advancements that were once only the stuff of science fiction. Discover how ground-breaking technology is shaping the way that we shop online, and see how real-life brands are harnessing these advancements to provide better customer…
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Ready to future-proof your digital commerce strategy? Hear directly from Heather Hershey from IDC in this on-demand Unlock 2023 session as she highlights the top five trends that will shape…
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