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Download NowDownload NowDownload NowToday’s consumers demand more than just quality products—they want transparency about how products are made, who makes them, and their environmental impact. For brands, showcasing sustainability efforts isn’t just a trend; it’s a vital part of building trust, strengthening brand loyalty, and demonstrating your commitment to making a positive impact on the planet.
With Akeneo Product Cloud, you can provide clear, accurate product information that aligns with your brand values and sustainability goals. From carbon footprint data to ethical sourcing certifications, Akeneo enables you to share the right information at the right time—empowering your consumers to make informed and responsible purchasing decisions.
Leading Enterprises Choose Akeneo for Communicating their Brand Values
Consumers today expect brands to embody values like sustainability, ethics, and transparency. Akeneo Product Cloud helps you seamlessly integrate your brand’s values into your product information. Whether you’re sharing the eco-friendliness of materials or the ethical sourcing of your supply chain, the more transparent you are, the more connected consumers will feel to your brand.
Product certifications, such as B Corp, Oeko-Tex, or Fair Trade, are crucial for today’s conscious consumers. These certifications highlight your commitment to social and environmental standards. With Akeneo, you can easily manage and display certification data, enabling consumers to filter products based on what matters to them—whether it’s organic materials, carbon footprint, or fair labor practices.
Consumers are increasingly concerned about where their products come from and how they’re made. By 2026, in Europe, Digital Product Passports (DPPs) will offer a solution that will enable consumers to track a product’s lifecycle from raw material to end-of-life. Akeneo’s partnership with solutions like Ocode and EON makes it easy to generate these passports, ensuring complete traceability and transparency.
The rising demand for second-hand and recycled products is reshaping retail, as eco-conscious consumers seek sustainable options. To meet this need, brands must manage and promote pre-loved items alongside new collections. Akeneo Product Cloud makes it simple to link second-hand products with existing product information.
With Akeneo PIM, you can easily retrieve data from past collections, including descriptions, categories, and certifications. This allows you to connect second-hand items to their original models, maintaining consistency while simplifying product management.
Easily manage sustainability and product certifications in one platform.
Connect with sustainability partners like Fairly Made and Ocode to track and share product impact data.
Provide detailed product information, prepare Digital Product Passports, to enhance consumer trust and loyalty.
Tailor product information based on certifications, environmental data, and brand values to meet customer expectations.
Rapidly update sustainability data and certifications across multiple channels, ensuring consistent messaging.
Store detailed sustainability information, such as manufacturing processes, certifications, and supplier data, to create complete Digital Product Passports.
Standardize product information specific to different industries, ensuring you can easily manage complex product data, including sustainability metrics.
Enable product traceability with unique product IDs, helping brands create Digital Product Passports that showcase the origin, lifecycle, and sustainability of each item.
Quickly add sustainability certifications, carbon footprint data, and ethical sourcing information to products, making it easier for consumers to find and filter based on what matters most.
Building a sustainable future requires substantial investment, but these efforts unlock significant business growth opportunities. Today, consumers demand eco-friendly products, and governments impose stricter regulations on sustainability. Learn how industry leaders Asket and Pilot Pen leverage Akeneo to develop profitable projects that drive both economic and non-economic benefits. Watch the conversation from our annual Unlock event, where Asket and Pilot Pen share their sustainability journey:
Transform how you showcase your brand’s values and sustainability efforts. Empower your customers with the transparency they demand and the tools they need to make responsible choices. Ready to enhance your product information and take the next step toward a more sustainable future?
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