Analyst Report

IDC Spotlight Report: The Power of a PX Strategy in Omnichannel Commerce

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What is Product Experience Management?

PXM is the subtle science of creating compelling product experiences. The world of commerce is rapidly evolving. With more channels and different avenues for reaching customers, a great customer experience is no longer a nice-to-have – it’s an urgent need. A great customer experience can’t happen without a compelling product experience — consistent product information delivered in context wherever, and to whomever, your buyers are. Welcome to the future of omnichannel product experiences.

Product experience is the foundation of
customer experience

A complete solution to deliver on the promise of PXM

Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.