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Use PIM to make omnichannel ecommerce a reality

An omnichannel commerce strategy means providing consistent and contextual brand experiences across all channels. It goes beyond simply enabling customers to communicate with your company via multiple touchpoints. It’s about unifying data so that customers find correct, consistent, and high-quality information about the same product, tailored for the way customers interact with each channel.
Using Akeneo PIM for omnichannel selling helps you organize your product information and develop the right catalogs specific to each channel. The result is compelling product experiences that drive great customer experiences.

Leading Enterprises Choose Akeneo for Omnichannel Commerce

Centralize your product information

You have product data coming from dozens of heterogeneous sources. You need a single system of record for all your products, for all your teams, and for all your channels. With Akeneo PIM as a central hub of product information, you can control and manage the data and the process, making your teams more productive and efficient.

Distribute product data to all channels

Easily spread your enriched and complete product information to all your channels — in-store, eCommerce, mobile, marketplace, print, and more. Our connectors, syndication add-on, and marketplace extensions can hook into virtually every platform so you can efficiently keep your product information consistent across channels.

Manage different assortments

Not all products are always sold in every channel. Use Akeneo PIM to manage assortments as well as the product data specific for each channel. Enrich long descriptions suitable for your eCommerce site while creating shorter ones for the mobile app and social selling. Ensure images fit for each channel.

Conform to each channel’s rules

You can control your owned channels, but what about listings on marketplaces and social sites? Your product information needs to conform to their listing requirements. Akeneo PIM makes it easy to specify which information is required, and complete, for every sales channel.

Key Akeneo PIM Capabilities

Unlock retail and distribution growth

Improve data quality
Speed time to market
Increase conversions
Increase productivity
Reduce returns

Connect to your sales channels

A PIM is useless if it can’t connect to your sales channels. That’s why Akeneo offers API-based connectors to leading eCommerce platforms like Adobe Commerce (Magento) and Salesforce Commerce Cloud. Our Akeneo Syndication solution manages feeds to thousands of marketplaces. Additional connectors and extensions are available on the Akeneo App Store.

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Customer Stories

Oct 17, 2017

ZODIO

A speciality retailer of home decoration accessories and supplies, Zodio offers products that are fresh and on-trend.

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Aug 12, 2020

The Conran Shop

The Conran Shop is a well-known brand with a proud history of design and innovation.

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Nov 27, 2017

Axonlab

Axonlab is an innovative, customer-focused company providing healthcare services in medical diagnostics, life sciences, and software solutions.

Read the story

Are you ready to get to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.