2024 B2B Survey Results
Discover the pressing challenges and shifting trends happening within B2B
Download NowDownload NowDownload NowWhether you are a consumer brand or a B2B manufacturer, your customers are omnichannel by nature. That means your products have to be everywhere they are, and not only visible, but delivering a high-quality product experience that meets their expectations.
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Omnichannel commerce is how companies align their go-to-market strategy to be everywhere their customers are, showcasing their products in a way that meets or exceeds expectations.
Shoppers today are omnichannel by nature – intentionally seeking out products on multiple channels, discovering products where it’s most convenient, and making purchasing decisions based on the information they find (or don’t find) across all these interactions with your brand.
Ensure your messaging is aligned across all your channels with easy access to consistent and accurate product information
Launch new products and new sales channels more efficiently to get in front of the customer with the right content at the right time
Make more informed strategic decisions and be more agile when optimizing your go-to-market strategies
Consistent product details and descriptions ensure a unified brand image and reduce the risk of outdated or conflicting information across channels and customer journeys.
Accurate product info across all channels ensures a smooth and positive customer journey, whether online, on social media, or in-store.
Centralizing product information in a PIM system improves efficiency by managing data in one place, reducing errors and speeding up time-to-market for updates and new products.
Automating omnichannel activation reduces the labor and operational costs of manually managing information across multiple channels, minimizing errors.
In a dynamic market, businesses must quickly adapt to changes. An omnichannel strategy enables rapid updates, ensuring the latest information reaches customers across all channels.
Execute a winning omnichannel strategy with a cohesive balance across D2C, retailers, marketplaces, in-store, and more. Read more about how Akeneo helps execute these go-to-market strategies
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Looking to the coming year, we break down how the retail landscape is evolving to provide consumers with more personalized experiences and unparalleled convenience. Plus, we take a glimpse at how the circular economy can support a brighter, more sustainable retail tomorrow.
Learn moreOur Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PXM journey.
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