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PX Insights – Harness Customer Signals to Build Better Product Experiences

What if you could enrich your product content with real customer feedback? 

PX Insights, a powerful new capability within Akeneo Product Cloud, connects customer sentiment with product data, helping teams optimize pages, refine merchandising, and boost discoverability.

Close the loop and build better product experiences with customer-driven intelligence.

Make customer insights accessible.

Break down silos and bring insights to the teams who need them.

Today, valuable customer insights are buried in disconnected platforms, ad-hoc reports, or outdated spreadsheets, making it difficult for teams to use them effectively.

PX Insights centralizes these signalsshopping performance metrics from Google Shopping and customer reviews from Yotpo—directly within Akeneo PIM, ensuring that eCommerce, marketing, merchandising, and product teams can easily access the data that matters most.

No more guesswork. No more searching for insights. Just one place to see how customers interact with and perceive your products.

Make customer insights actionable.

Turn disconnected data into product-level insights that drive smarter decisions.

Visibility alone isn’t enough. PX Insights turns scattered customer data into meaningful, product-level intelligence within Akeneo PIM. These insights can be embedded directly into workflows and decision-making processes, enabling teams to:

  • Personalize product descriptions or any other content by adapting prompts in GenAI based on customer sentiment.
  • Identify quality issues early and trigger Collaboration Workflows to alert the right teams.
  • Spot emerging trends in product feedback to refine merchandising strategies proactively.

With PX Insights, teams don’t just see the data – they can act on it at the right time.

Make customer insights impactful.

Improve product performance, optimize merchandising, and drive more conversions.

By closing the feedback loop, PX Insights helps businesses refine their product data and merchandising decisions in ways that directly impact revenue and customer satisfaction:

  • Boost product discoverability with better keywords and SEO powered by real customer search behavior.
  • Enhance merchandising strategies by aligning products with buying intentions and emerging trends.
  • Reduce returns by improving product descriptions and attributes based on real customer feedback.

With smarter, customer-informed product experiences, businesses can drive more sales, fewer returns, and higher customer engagement.

Key benefit of PX Insights

From Google Shopping performance metrics to Yotpo customer reviews many teams can make informed, data-driven decisions.

Bridge the gap between product data & Customer Experience

Enrich your product information and merchandising strategies with real customer feedback, ensuring your catalog reflects what buyers actually want.

Turn Insights into Action

Integrate customer signals directly into Akeneo PIM workflows, enabling smarter product updates, better GenAI-powered descriptions, and proactive quality improvements.

Optimize Sales & Reduce Returns

Leverage real-world customer feedback to enhance discoverability, refine SEO, and improve product content, leading to higher conversions and fewer returns.

Seamless Integration with Akeneo Product Cloud

PX Insights works natively within Akeneo PIM, ensuring easy access, no data silos, and immediate value for eCommerce, marketing, and merchandising teams.

Key Features

Centralized Customer Insights

Access shopping performance signals and customer reviews directly within Akeneo PIM—no more siloed data or manual reports.

Intelligent Rules Engine for Automated Actions

Automate merchandising decisions by applying rules based on customer sentiment—flagging low-rated products, promoting best-sellers, and optimizing searchability.

AI-Powered Enrichment with Customer Insights

Enhance any text attributes with Akeneo’s GenAI, leveraging customer reviews to refine SEO, product descriptions, care instructions, and more.

Performance Metrics to Optimize Product Listings

Track Click-Through Rate, Ad Eligibility, and Pricing from Google Shopping to fine-tune product visibility and ad performance.

Smart Collaboration with Workflow Integration

Turn insights into action by triggering Collaboration Workflows based on customer feedback, ensuring the right teams take action when needed.

Customer Insights that Drive Business Growth

Bridge the gap between product data and customer sentiment to create better product experiences, reduce returns, and improve conversions.

Are you ready to take the next step?

Our Akeneo Experts are here to answer all the questions you might have about our products and help you to move forward on your PX journey.