How Accor Used Product Experience to Impact Group Purchasing and Collaboration

“Astore” is born! With an extensive network of 3000 disparate suppliers, Accor Group’s 4800+ hotels around the world were facing bottlenecks when satisfying their customers’ hospitality and catering needs. But by taking a Product Experience Management approach to their supply chain, they were able to keep operations running, globally and locally. You’ll hear how Accor Group:

• Used PIM and PXM as a solution to improve their supply chain
• Launched the Astore supplier marketplace to serve its hotels
• Applied B2C marketplace standards and adapted them to a B2B context