Hear from a B2B eCommerce Manager on his experience utilizing Akeneo to launch products to market faster and provide B2C level experiences to B2B customers.
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Discover this interview with Selection Tools & eCommerce Manager, Trent Triola from Dodge Industrial, as he discusses how Akeneo helped their organization implement a quick rollout of their digital transformation, launch products to market faster and more efficiently, and improve product data accuracy and completeness. Plus, discover how B2B organizations like Dodge Industrial are reacting to an increase in B2C–style purchasing experiences, and why a comprehensive omnichannel product experience strategy is required to provide the level of customer experiences now expected.
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