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Avoiding Greenwashing
How to build impactful, sustainable strategies through product experiences
Learn MoreLearn MoreLearn More99% of B2B professionals said their organization faced at least one product information challenge; discover the pressing challenges and shifting trends happening within the B2B landscape today - and how your organization can prepare.
To better understand the challenges and opportunities that lie ahead for B2B organizations, we conducted a comprehensive survey targeting industry leaders and decision-makers in the B2B industry. What we found was that, while nearly half of these leaders recognize the importance of evolving and adapting to new technologies and processes in order to build sustainable growth, there is still a palpable sense of hesitation as many lack the skills and resources to effectively implement change.
We also found that:
The B2B Survey Report 2024 dives deep into findings such as these and more, offering invaluable insights into how your organization can stay ahead of the shifting trends happening in the B2B sector. With change being inevitable and the future uncertain, this report provides the clarity and guidance you need to embrace transformation with confidence.
Discover the critical areas where your business should focus, ranging from adopting B2C-inspired buying experiences to mastering product information management and regulatory compliance, along with actionable strategies to overcome these challenges, ensuring that your organization not only survives but thrives in this new digital era.
Whether you’re just beginning your digital transformation journey or looking to refine your strategies, the B2B Survey Report 2024 is your roadmap to building a future-ready, customer-centric business. Don’t miss out on this opportunity to gain the insights needed to lead your organization confidently into tomorrow. Download the report today and start preparing for the B2B future!
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Greenwashing damages trust, invites legal risks, and alienates eco-conscious consumers. Discover the hidden costs of greenwashing and insights into how leading industries are aligning sustainability with transparency in this comprehensive guide, complete with actionable steps to creating genuine, data-driven sustainability strategies. Packed with industry examples, regulatory insights, and innovative approaches, this guide equips your business with the tools to authentically demonstrate environmental responsibility and turn sustainability into a competitive advantage.
Read the whitepaper
Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.
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In this report by Forrester Research, discover the power of the circular economy, where rethinking the traditional supply chain model can offer solutions to reduce consumption, extend product lifecycles, and encourage recycling and reuse. Packed with real-world examples and actionable insights, this report provides a comprehensive look at how manufacturers can adopt circular strategies to cut costs, reduce environmental impact, and stay ahead of regulatory demands.
Read the whitepaperSign up for our newsletter and stay ahead of the curve on everything you need to know about product information management, product experience management and how to unlock growth for your organization.
