2024 B2B Survey Results Report

To better understand the challenges and opportunities that lie ahead for B2B organizations, we conducted a comprehensive survey targeting industry leaders and decision-makers in the B2B industry. What we found was that, while nearly half of these leaders recognize the importance of evolving and adapting to new technologies and processes in order to build sustainable growth, there is still a palpable sense of hesitation as many lack the skills and resources to effectively implement change.

We also found that:

• Almost half (47%) of B2B business leaders felt compliance with ever-changing regulations was one of their organization’s biggest challenges.
• Nine-in-ten (90%) B2B organizations are planning to increase their digital sales strategy in the next 2 years.
• 76% of B2B companies currently use AI to create product experiences.
• 99% of B2B business leaders said their organization faced at least one product information challenge.

The B2B Survey Report 2024 dives deep into findings such as these and more, offering invaluable insights into how your organization can stay ahead of the shifting trends happening in the B2B sector. With change being inevitable and the future uncertain, this report provides the clarity and guidance you need to embrace transformation with confidence.

Discover the critical areas where your business should focus, ranging from adopting B2C-inspired buying experiences to mastering product information management and regulatory compliance, along with actionable strategies to overcome these challenges, ensuring that your organization not only survives but thrives in this new digital era.

Whether you’re just beginning your digital transformation journey or looking to refine your strategies, the B2B Survey Report 2024 is your roadmap to building a future-ready, customer-centric business. Don’t miss out on this opportunity to gain the insights needed to lead your organization confidently into tomorrow. Download the report today and start preparing for the B2B future!