Avoiding Greenwashing

How to build impactful, sustainable strategies through product experiences

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Whitepapers

Nov 01, 2024

2024 Forrester Report: The Circular Economy & Sustainable Manufacturing

Discover how the circular economy can help manufacturers reduce waste, lower costs, and make smarter use of the world's limited resources in this Forrester report.

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With global demand for critical resources projected to double between 2025 and 2030, manufacturers are under increasing pressure to rethink how they source, design, and produce their goods. In an era of finite resources and rising material costs, the global manufacturing industry  must decide between continuing with the traditional ‘take, make, dispose’ model or shifting toward a more sustainable and profitable circular economy. 

 

While just 20% of business and tech professionals at production and manufacturing firms actively report engaging in a circular economy, many other sustainability initiatives already align with circularity. For example:

  • 38% of firms have adopted delivery and fulfillment options that reduce waste and carbon footprints 
  • 32% are improving waste, e-waste, and hazardous materials management 
  • 28% are focusing on more efficient material sourcing 

A circular economy offers manufacturers the opportunity to reduce their reliance on virgin raw materials, extend product lifecycles, and reduce waste while staying competitive in a fast-changing market. By embracing these greener strategies, companies can not only reduce environmental impact but also unlock new revenue streams and drive operational efficiencies. 

You can download this report by Forrester Research today to learn more about how manufacturers can implement circular strategies to thrive in the new landscape. Featuring real-world case studies and actionable insights, the report shows how circularity is already delivering helping to reduce waste, increase efficiency, and create long-term value.

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Jan 07, 2025

Avoiding Greenwashing: How to Build Impactful, Sustainable Strategies Through Product Experiences

Greenwashing damages trust, invites legal risks, and alienates eco-conscious consumers. Discover the hidden costs of greenwashing and insights into how leading industries are aligning sustainability with transparency in this comprehensive guide, complete with actionable steps to creating genuine, data-driven sustainability strategies. Packed with industry examples, regulatory insights, and innovative approaches, this guide equips your business with the tools to authentically demonstrate environmental responsibility and turn sustainability into a competitive advantage.

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Nov 25, 2024

Salesforce Industry Insider: Manufacturing

Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.

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Oct 08, 2024

3 Key Trends for the 2024 Holiday Shopping Season

This holiday season, shoppers are blending online and in-store experiences, tightening their budgets, and prioritizing eco-friendly purchases more than ever before. From omnichannel optimization to sustainability-driven purchases, discover key insights that will help you maximize holiday sales and minimize the dreaded post-holiday return season.

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