Avoiding Greenwashing

How to build impactful, sustainable strategies through product experiences

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Whitepapers

Feb 05, 2024

5 Tips for Generating Engaging Product Content with AI

Discover 5 concrete tips and tricks on how to craft AI prompts that promise to generate engaging, compelling, and accurate outputs.

Type

B2C

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Unlock the potential of AI for compelling product content and discover essential strategies, from defining content types and brand values to optimizing for SEO and requesting variations, that ensure that your genAI solution produces content that resonates with your audience and aligns seamlessly with your brand identity.

In this downloadable infographic, we highlight the growing importance and popularity of incorporating AI into your tech stack, along with 5 concrete tips on how to craft prompts provided to AI solutions that promise to generate engaging, compelling, and accurate outputs.

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Jan 07, 2025

Avoiding Greenwashing: How to Build Impactful, Sustainable Strategies Through Product Experiences

Greenwashing damages trust, invites legal risks, and alienates eco-conscious consumers. Discover the hidden costs of greenwashing and insights into how leading industries are aligning sustainability with transparency in this comprehensive guide, complete with actionable steps to creating genuine, data-driven sustainability strategies. Packed with industry examples, regulatory insights, and innovative approaches, this guide equips your business with the tools to authentically demonstrate environmental responsibility and turn sustainability into a competitive advantage.

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Nov 25, 2024

Salesforce Industry Insider: Manufacturing

Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.

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Nov 01, 2024

2024 Forrester Report: The Circular Economy & Sustainable Manufacturing

In this report by Forrester Research, discover the power of the circular economy, where rethinking the traditional supply chain model can offer solutions to reduce consumption, extend product lifecycles, and encourage recycling and reuse. Packed with real-world examples and actionable insights, this report provides a comprehensive look at how manufacturers can adopt circular strategies to cut costs, reduce environmental impact, and stay ahead of regulatory demands.

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