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Whitepapers

Mar 31, 2021

Akeneo 2021 Global B2C Survey: Results Report

Get the detailed results and insights from over 3,500 respondents and Akeneo's analysis of data

Type

B2B

Challenge

AI-based Product Data Enrichment
eCommerce
Product Experience Management
Team Collaboration
Translation & Localization

The Akeneo 2021 Global B2C Survey set out to uncover what influences purchasing decisions across the globe. We interviewed 3,500 consumers in seven countries. These are the detailed results of our investigation. Our survey shows that while the quality of information available on products is generally considered to be good, only a few consumers are fully satisfied, and the rewards for companies offering best-in-class product information can be significant.

Want to read the results?

You’ll learn the answers to specific questions such as:

  • Where do consumers get the different types of information that help them make purchase decisions?
  • Would consumers reconsider their buying project because of a bad product information experience?
  • Would consumers be willing to pay more for better product information? When brand values are part of the product information shared?

Discover the detailed results and insights from over 3,500 respondents and the analysis of the study data when you download Product Experience Satisfaction Around the World.

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Jan 07, 2025

Avoiding Greenwashing: How to Build Impactful, Sustainable Strategies Through Product Experiences

Greenwashing damages trust, invites legal risks, and alienates eco-conscious consumers. Discover the hidden costs of greenwashing and insights into how leading industries are aligning sustainability with transparency in this comprehensive guide, complete with actionable steps to creating genuine, data-driven sustainability strategies. Packed with industry examples, regulatory insights, and innovative approaches, this guide equips your business with the tools to authentically demonstrate environmental responsibility and turn sustainability into a competitive advantage.

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Nov 25, 2024

Salesforce Industry Insider: Manufacturing

Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.

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Nov 01, 2024

2024 Forrester Report: The Circular Economy & Sustainable Manufacturing

In this report by Forrester Research, discover the power of the circular economy, where rethinking the traditional supply chain model can offer solutions to reduce consumption, extend product lifecycles, and encourage recycling and reuse. Packed with real-world examples and actionable insights, this report provides a comprehensive look at how manufacturers can adopt circular strategies to cut costs, reduce environmental impact, and stay ahead of regulatory demands.

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