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Whitepapers

Mar 31, 2021

Akeneo 2021 Global B2C Survey: Results Report

Get the detailed results and insights from over 3,500 respondents and Akeneo's analysis of data

Type

B2B

Challenge

AI-based Product Data Enrichment
eCommerce
Product Experience Management
Team Collaboration
Translation & Localization

The Akeneo 2021 Global B2C Survey set out to uncover what influences purchasing decisions across the globe. We interviewed 3,500 consumers in seven countries. These are the detailed results of our investigation. Our survey shows that while the quality of information available on products is generally considered to be good, only a few consumers are fully satisfied, and the rewards for companies offering best-in-class product information can be significant.

Want to read the results?

You’ll learn the answers to specific questions such as:

  • Where do consumers get the different types of information that help them make purchase decisions?
  • Would consumers reconsider their buying project because of a bad product information experience?
  • Would consumers be willing to pay more for better product information? When brand values are part of the product information shared?

Discover the detailed results and insights from over 3,500 respondents and the analysis of the study data when you download Product Experience Satisfaction Around the World.

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Apr 15, 2025

10 Tips to Improve Product Data Accuracy

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Apr 07, 2025

The Next Chapter of Commerce

Discover how AI is reshaping the way consumers search for, discover, and interact with products, and what businesses need to do to keep up. Packed...

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Mar 27, 2025

Akeneo’s 2024 Impact Report: A Commitment to Sustainability and Growth

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