Avoiding Greenwashing
How to build impactful, sustainable strategies through product experiences
Learn MoreLearn MoreLearn MoreGet the detailed results and insights from over 1,600 participants and Akeneo's analysis of data
Type
Challenge
The Akeneo Global B2B Survey 2020 set out to uncover the state of product information management across the globe. We interviewed 1,600 B2B marketing, eCommerce, executive, and IT professionals in seven countries. These are the detailed results of our investigation. Our survey shows that while there are many efficiencies to be gained when it comes to managing product information and delivering product experiences, the rewards of making these improvements can be significant.
You’ll learn the answers to specific questions such as:
Discover the detailed results and insights from over 1,600 participants and the analysis of the study data when you download Product Experience Management Around the World.
Greenwashing damages trust, invites legal risks, and alienates eco-conscious consumers. Discover the hidden costs of greenwashing and insights into how leading industries are aligning sustainability with transparency in this comprehensive guide, complete with actionable steps to creating genuine, data-driven sustainability strategies. Packed with industry examples, regulatory insights, and innovative approaches, this guide equips your business with the tools to authentically demonstrate environmental responsibility and turn sustainability into a competitive advantage.
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Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.
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In this report by Forrester Research, discover the power of the circular economy, where rethinking the traditional supply chain model can offer solutions to reduce consumption, extend product lifecycles, and encourage recycling and reuse. Packed with real-world examples and actionable insights, this report provides a comprehensive look at how manufacturers can adopt circular strategies to cut costs, reduce environmental impact, and stay ahead of regulatory demands.
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