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Avoiding Greenwashing
How to build impactful, sustainable strategies through product experiences
Learn MoreLearn MoreLearn MoreDiscover the PX tips and tricks for creating a winning digital commerce strategy that drives a better customer experience.
Type
Challenge
In a world where technology reigns supreme and choices abound, the customer journey has transformed into an intricate maze of digital pathways and in-person pitstops.
Every click, tap, and scroll shapes the customer journey, and the digital age has transformed the act of researching and purchasing into an opportunity for brands to provide an engaging and personalized experience.
As brands strive to navigate this increasingly intricate landscape, understanding and fulfilling the consumer’s hunger for reliable information across the entire customer journey becomes paramount. By implementing a comprehensive digital commerce strategy, brands can empower consumers to make confident purchase decisions, forging deeper connections, cultivating trust, and ultimately enhancing the customer experience.
In this comprehensive guide, you’ll discover everything you need to create a winning digital commerce strategy, including:
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Greenwashing damages trust, invites legal risks, and alienates eco-conscious consumers. Discover the hidden costs of greenwashing and insights into how leading industries are aligning sustainability with transparency in this comprehensive guide, complete with actionable steps to creating genuine, data-driven sustainability strategies. Packed with industry examples, regulatory insights, and innovative approaches, this guide equips your business with the tools to authentically demonstrate environmental responsibility and turn sustainability into a competitive advantage.
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Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.
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In this report by Forrester Research, discover the power of the circular economy, where rethinking the traditional supply chain model can offer solutions to reduce consumption, extend product lifecycles, and encourage recycling and reuse. Packed with real-world examples and actionable insights, this report provides a comprehensive look at how manufacturers can adopt circular strategies to cut costs, reduce environmental impact, and stay ahead of regulatory demands.
Read the whitepaperSign up for our newsletter and stay ahead of the curve on everything you need to know about product information management, product experience management and how to unlock growth for your organization.
