Discover this Forrester report that reveals that, while Gen Z is highly engaged and passionate about environmental issues, they feel overwhelmed by the enormity of climate change, and this sentiment often does not translate into green purchases. Plus, you’ll learn how to bridge the gap between Gen Z’s values and actions, and build trust through genuine, transparent practices that do not sacrifice convenience or cost.
Often depicted as champions of sustainability, the Gen Z generation present a more complex and nuanced picture when it comes to their green purchases.
This Forrester report delves deep into this paradox, revealing that while climate change and environmental issues elicit strong emotions and engagement from Gen Z, these feelings do not consistently influence their purchasing decisions.
When it comes to spending their hard-earned money, this younger generation often prioritize price and convenience over sustainability when making purchases. But why is this? Some people may brush it off as hypocrisy and laziness; but in reality, it seems that Gen Z feel overwhelmed and defeated by the enormity of climate change. This sense of eco-anxiety can lead to disengagement rather than activism.
To bridge the gap between Gen Z’s values and actions, brands need to develop trust through genuine, transparent practices without compromising convenience and cost.
If you’re looking to navigate the complexities of engaging with Gen Z on sustainability, this Forrester report provides data-driven insights and practical steps to foster genuine connections and drive meaningful change.
Download the report now to uncover the true dynamics of Gen Z’s green behaviors and learn how to effectively meet their expectations.
Greenwashing damages trust, invites legal risks, and alienates eco-conscious consumers. Discover the hidden costs of greenwashing and insights into how leading industries are aligning sustainability with transparency in this comprehensive guide, complete with actionable steps to creating genuine, data-driven sustainability strategies. Packed with industry examples, regulatory insights, and innovative approaches, this guide equips your business with the tools to authentically demonstrate environmental responsibility and turn sustainability into a competitive advantage.
Read the whitepaper
Discover how Akeneo addresses the unique challenges faced by the manufacturing industry, such as siloed product information, outdated eCommerce platforms, and the complexities of omnichannel strategies. By leveraging the Akeneo Product Cloud, manufacturing organizations can centralize and enrich their product data to create a single source of truth, enabling faster time-to-market, seamless scalability, and superior customer experiences. This guide provides actionable insights for VPs of eCommerce marketing, highlighting real-world applications to modernize platforms and optimize operations for efficiency, accuracy, and agility in a dynamic market landscape.
Read the whitepaper
In this report by Forrester Research, discover the power of the circular economy, where rethinking the traditional supply chain model can offer solutions to reduce consumption, extend product lifecycles, and encourage recycling and reuse. Packed with real-world examples and actionable insights, this report provides a comprehensive look at how manufacturers can adopt circular strategies to cut costs, reduce environmental impact, and stay ahead of regulatory demands.
Read the whitepaperSign up for our newsletter and stay ahead of the curve on everything you need to know about product information management, product experience management and how to unlock growth for your organization.
Akeneo Product Cloud
Product Cloud Packages
PIM - Centralize, Manage & Enrich
SDM - Onboard Suppliers
Activation - Syndicate Product Experiences
Shared Catalogs - Simplify Data Sharing
Insights - Analyze & Act
Overview
Professional Services
Training & Certification
Support & Help Center
PX Strategy Self Assessment
The Akeneo Partner Ecosystem
Become an Akeneo Partner
Blog
Resource Library
Become an Akeneo Contributor
Unlock 2025
